Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW 435i Convertible gets funky orange accents

BMW 435i Convertible gets funky orange accents

Another week and another special project by the folks at BMW Abu Dhabi. The Middle East-based dealership has made a name for itself with daring and provocative BMW projects, and the one seen here today…

BMW says it has enough staff to continue developing "i" cars

BMW says it has enough staff to continue developing “i” cars

Chief Executive Harald Krueger said BMW had enough staff to continue developing its cutting-edge electric vehicles program known as “Project i”, despite recent defections of key staff to a Chinese electric vehicle startup. “Overall four…

April 2016 Sales: Mercedes Widen U.S. Sales Lead Over Lexus, BMW

Meet the world sexiest BMW S 1000 RR

In collaboration with BMW Motorrad France, Paris-based custom house Praëm has decided to turn the BMW S 1000 RR into a classic, endurance racing motorcycle. Endurance racing is very special considering motorcycles and riders are…

BMW confirms i8 Roadster for 2018

BMW confirms i8 Roadster for 2018

In a press conference held earlier today in Munich, Harald Krüger, Chairman of the Board of Management of BMW AG, confirmed the addition of a new i model in 2018. The long-time rumored BMW i8…

BMW USA sales decreased 7.4 percent in April 2016

Sales of BMW brand vehicles decreased 7.4 percent in April for a total of 24,951 compared to 26,952 vehicles sold in April, 2015.  Year-to-date, BMW brand is down 9.4 percent on sales of 95,564 compared…

Q1 2016: Sales volume for the BMW Group rose by 5.9%

In its Automotive segment, sales volume for the BMW Group rose by 5.9% to a total of 557,605 units (2015: 526,669 units) in the first three months of the year, thus setting a new first quarter…