Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW Motorrad Spezial - Individualization for your bike

BMW Motorrad Spezial – Individualization for your bike

BMW Motorrad Spezial. Customisation ex works is BMW Motorrad’s response to the ever increasing customer demand for individualization. With the launch of the R nineT, BMW Motorrad recognized the trend towards individualization early on and…

ReachNow opens service for the Portland International Airport

ReachNow opens service for the Portland International Airport

Today, ReachNow, the mobility services division of the BMW Group, opened service for the Portland International Airport (PDX) with dedicated parking for ReachNow cars at AirPark. The expansion adds a great option for Portland residents, business travelers and…

BMW M2 tuned by 3D Design in Japan

BMW M2 tuned by 3D Design in Japan

At this year’s Tokyo Auto Salon, Japan-based 3D Design tuner introduced to the public a unique M2 project. Painted in the beautiful, yet challenging to achieve Pure Metal Silver, the M2 is a stunning machine to look at. BMW Individual…

The Frozen Black Protonic Edition i8 shows up in Los Angeles

Rendered: 2019 BMW X5 SUV

Rendered: 2019 BMW X5 SUV

Now with the new BMW X3 revealed to the world, the attention of the BMW community turns towards the next X5 model. The road opener for the BMW SUV family is due for a refresh…

BMW ReachNow shuts down ‘corporate fleet’ pilot

BMW ReachNow shuts down ‘corporate fleet’ pilot

BMW is shutting down its “corporate fleet” pilot in Seattle, but continues to explore ways to serve enterprise customers. This Spring, ReachNow launched its first “corporate fleet” program this past March at the 8th &…

BMW i now also powers electric mobility on the water

BMW i now also powers electric mobility on the water

The BMW Group is supplying lithium-ion batteries from its Dingolfing plant to German company Torqeedo. The marine drive system manufacturer is using them for energy storage in its high-performance Deep Blue electric drive systems. Torqeedo…

Happy 4th of July, 2017!

Today, those of us that live in the United States celebrate July 4th, the 241st Independence Day, the national holiday of the United States of America commemorating the signing of the Declaration of Independence by…