Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Photoshoot with the BMW X7 in New York City

Photoshoot with the BMW X7 in New York City

The upcoming BMW X7 is traveling throughout the US with just a few weeks before its market debut. Several X7 models are being showcased by local BMW dealers to potential customers and one of those…

Alex Zanardi rang the technology stock exchange NASDAQ closing bell

BMW X7 doing some offroad tricks at 2019 CES

BMW X7 doing some offroad tricks at 2019 CES

Every year, the Consumer Electronics Show in Las Vegas opens its doors not only to tech companies from around the world, but also to automakers willing to shine a light on their latest and greatest…

Alibaba voice assistant introduced into BMW vehicles

Alibaba voice assistant introduced into BMW vehicles

At the Consumer Electronics Show 2019 (CES) in Las Vegas, BMW and Chinese tech mammoth Alibaba unveiled a fully and seamlessly integrated intelligent voice assistant for BMW vehicles in China. The voice assistant will be available in-car…