For a fifth consecutive year, BMW joined forces with the Directors Guild of America, sponsoring the 70th Annual Directors Guild Awards. The Bavarian brand provided shuttle services for the VIPs attending the ceremony, using a fleet made up of 7 Series, i8 and X3 models, on February 3rd. The Awards, which celebrate outstanding directorial achievement, took place at The Beverly Hilton in Beverly Hills, CA.
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Comedian Judd Apatow hosted the ceremony which was attended by some of the biggest names in Hollywood, including Betty Gabriel, Marcus Henderson, Richard Jenkins, Amy Schumer, Sam Rockwell, and David Hasselhoff. Guillermo del Toro took home the evening’s most coveted prize of the Directors Guild of America; the Award for Outstanding Directorial Achievement in Feature Film for 2017 for the film “The Shape of Water”, which was presented to him by last year’s winner Damien Chazelle (La La Land).
BMW’s support of the Directors Guild of America is part of the company’s ongoing commitment to arts, entertainment and culture. BMW vehicles have a long been featured on the big screen, including in iconic films like Mission: Impossible and the James Bond franchises. “BMW has a long tradition of supporting creative visionaries across artistic disciplines,” said Uwe Dreher, Head of Brand Communication BMW. “We are proud to once again partner with the Directors Guild of America to honor some of Hollywood’s most exciting storytellers.”
Director and former DGA President Michael Apted (The World Is Not Enough, The Chronicles of Narnia: The Voyage of the Dawn Treader) was the recipient of the DGA Honorary Life Member Award in recognition of leadership in the industry, contribution to the Guild and the profession of directing, and outstanding career achievement – presented to him by DGA President Thomas Schlamme and Former National Executive Director Jay D. Roth.