BMW will be part of this year’s Consumer Electronics Show in Las Vegas and the Bavarians have big plans for you, if you decide to visit their stand. Driving dynamics are the main focus of BMW’s efforts at the show this year and the plan is to showcase the unique attributes of The Ultimate Driving Machine in both the real and virtual worlds of racing. In this regard, BMW joined forces with PlayStation once again and you’re going to love what they have in store.

BMW will host a virtual experience via the latest entry in the Gran Turismo video game series, “Gran Turismo Sport”. The experience will take place daily at the BMW Ultimate Driving Experience Pavilion during show hours. The top 5 daily finishers from Tuesday, January 9 through Thursday, January 11 will be invited to the BMW Ultimate Driver CES Showdown at the Las Vegas Motor Speedway on Friday, January 12.

Hosted by BMW Team RLL driver Bill Auberlen, finalists will race in a 2018 BMW M4. The grand prize winner will be awarded an M School experience at a BMW Performance Center and have his/her name featured on the custom livery BMW M6 GT3 in Gran Turismo Sport. BMW will also debut a new virtual reality tool, VR@Retail, aimed at enhancing the retail experience, which we already covered a while back. In this fully immersive environment, attendees can view and interact with the first-ever BMW X2 Sports Activity Vehicle to explore the interior and exterior as well as to customize key elements of the vehicle.

Of course, BMW will also offer a full line-up of production vehicles for street and autocross test drives, including BMW i, BMW M and BMW X models during show hours, as they got us used to in recent years so you might want to check out the show altogether.