Kontent Partners and BMW North America teamed up to create and produce a collection of media for the launch of the new all electric BMW i3. The duo built brand films, still photography, social channel videos, and installation media to support BMW i events.
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The stories shared across these platforms showcase the ways in which premium brands like BMW and Graypants have embraced responsible design across the fields of automotive engineering, architecture, and industrial design.
KP and Craig Brooks developed the creative and produced all of the visual media components.
Director: Craig Brooks
Photographer: Logan Havens
Executive Producers: Courtney Clarke and Michael Bini
Production Coordinator: Kort Havens
Producer: Ryan Morris
DP: Chris Bell
AC : Steve Itano
Editor: Andrew Franks
Media: Dartanyon Race
Aerials: Shifted Cinema
Yet again, BMW marketing introduces us to the i3 with moonroof. Previous examples were just BMW North America replaying European work. This add points out that it is original North American work. Your messaging needs some serious work. Hopefully the i brand won’t be as lame!