BMWBLOG took a seat in the new BMW X1 – with Juergen Urban in the passenger seat. Our conversation centered around the X1’s recent arrival in the US. We also spoke of the X1’s overall vehicle concept, target market, and what sets it apart in the highly competitive compact crossover segment.

The BMW X1 made its US premiere at the NYIAS today. Pricing was announced, and with a base price within a hair of $30,000 USD, BMW are surely on a path to high sales volumes with this well rounded car.

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Click the audio link to listen in to our conversation with the BMW X1’s project manager.