Remember the billboard war between BMW and Audi that took place in the late 2000s? Back then, billboard advertising was still relevant, unlike today when …

Last year, BMW, Audi and Mercedes-Benz wrote history when they announced that they will join forces to purchase Here Maps from Nokia, in a bid …

Earlier this week Mercedes-Benz said it will shift its racing priorities from the DTM to Formula E in a rather unexpected move. This not only …

There was a time when BMW was the unquestioned choice, for buyers who appreciated driving above all else, in its segment. It was the brand …

After working together for the first time in decades to acquire the HERE mapping company, BMW, Audi and Daimler AG are once again collaborating for …

When it comes to expensive German luxury cars, reliability has always been a question. There are many car enthusiasts who mock the German brand’s constant …

Audi has a bit of an identity crisis at the moment, when it comes to performance cars. BMW has its M Division, which has been …

All German cars rest their reputations on a core foundation of values; quality, performance and innovative engineering. However, each individual brand sets itself apart by …

Audi has brought the performance fight to North American shores in the compact sport utility market. Squaring off against the X3 in this segment, the …

According to Bloomberg, BMW, Mercedes and Audi AG, the world’s three largest luxury-car makers, will expand factories this year to ease capacity constraints driven by …