Audi has brought the performance fight to North American shores in the compact sport utility market. Squaring off against the X3 in this segment, the Audi has been selling strongly – but how does it measure up with the X3 … Continue reading

According to Bloomberg, BMW, Mercedes and Audi AG, the world’s three largest luxury-car makers, will expand factories this year to ease capacity constraints driven by record demand for their vehicles. Volkswagen AG’s Audi is aiming to overthrown BMW as the world’s bigger … Continue reading

According to a Bloomberg report published today by BusinessWeek, BMW Group intends to expand the current range of BMW and MINI models in order to increase yearly sales with 55% over the next ten years. BMW Group is aiming thus … Continue reading

Our sister-blog BimmerToday has recently come across a series of funny videos starring BMW Isetta, a symbol of BMW’s Museum. The videos belong to an extensive marketing campaign initiated by the BMW Museum to celebrate the first anniversary of its … Continue reading

The competition between BMW and Audi continues with the latest statement issued by the Ingolstad based carmaker in which they simply warn BMW and Mercedes that by 2010, they will be selling more cars in Europe. Back in January, we … Continue reading

It’s Super Bowl Sunday, the Steelers are already up on the Cardinals when it cuts to commercial and the viewer sees the following: With the smash of a glass store front, Jason Statham appears, side steps some punk in time … Continue reading

It certainly looks like Audi’s viral video, Meet the Beckers, has created some internet buzz these past days and more and more blogs are writting about Audi’s marketing idea. I found this to be a great opportunity for myself to … Continue reading

Audi released a few days ago the official photos of the new Audi A3 TDI Clubsport Quattro concept. The 1,968cc turbodiesel produces 221 hp and goes from 1 to 62 mph in 6.6 s, top speed 149 mph. The car … Continue reading

It was just a matter of time until other car makers will adopt a strategy similar to BMW's. As you know by now, for two years in a row, BMW has won the award for the "Engine of the year", … Continue reading