Six years ago, BMW left the Hollywood entertainment business. Back in 1995, BMW used the James Bond “GoldenEye” movie to generate buzz around the launch of the Z3 roadster. Pierce Brosnan’ 007 character jumped over to the BMW side after … Continue reading

The Insurance Institute for Highway Safety issued a press release last night announcing 2010′s Top Safety Picks. Several auto makers made the list, but to our surprise and many others, BMW was absent from this list. Along with BMW, Toyota … Continue reading

Recently, Chris Bangle, ex-Chief of Design at BMW, attended a fundraiser event as a guest speaker. He spoke about his design philosophy and sat down to chat with the folks over at MotoBullet. Here is an excerpt from their article: … Continue reading

A very popular food product on the market is Activia Fat Free Yogurt. Lauded for it’s nutritional benefits, many health conscious patrons choose it because it is “Fat Free.” In actuality, Activia Fat Free yogurt contains 0.4g of fat per … Continue reading

The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to join BMW at the Welt center and build a BMW X1 out of 2,000 LEGO … Continue reading

At the SEMA 2009 Show, Local Motors has unveiled a prototype of the Rally Fighter, the off-road racer developed in just 15 months through the innovative crowdsourcing design process. So how is this related to BMW? Well, the four-seater car … Continue reading

BMW has released a new BMW TV app for the iPhone and the iPod Touch. It’s available for free at the App Store. The international video platform BMW TV provides contributions for every field of the premium automobile manufacturer and … Continue reading

Probably one of the most recognizable slogans amongst car manufacturers around the globe, BMW’s “The Ultimate Driving Machine” tag line,  has served the Munich based company well over the years. Used in North America, the tag line is simple, descriptive, … Continue reading

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 20,619 vehicles, a decrease of 19.1 percent from the 25,475 vehicles sold in the same month of 2008.  The BMW Group also reported a year-to-date sales … Continue reading