Back in 2009, at CEBIT, world’s largest computer expo, BMW Designworks USA in cooperation with Thermaltake presented a futuristic computer case named Level 10. The BMW-branded case was not your regular computer case, where internal components are placed inside a … Continue reading

During the BMW NA M Brand Manager’s (Matt Russell) presentation of the 1M after our morning road trip and track session, the 1M was shown in comparison to previous M cars. There was a comparison of HP and size among … Continue reading

My in-laws stopped by today to show off their new Honda Accord; V6, four doors, automatic, it’s a nice, well built, comfortable car . . . if you’re looking for transportation. And that’s just it, BMW builds cars for folks … Continue reading

When I was first given this topic by our Editor-in-Chief Horatiu, I thought; COOL! I’d love to write this article, it’s going to be a piece of cake. Even better, I’ll have it done in 2 minutes. After all, there … Continue reading

BMWBLOG just returned from the U.S. press launch at the Monticello race track where we had the unique opportunity to get behind the wheel of one of the most hyped BMWs this year, the new 2011 1 Series M Coupe. … Continue reading

We are tweeting live. See below We are bringing you live photos from the BMW 1M press test drives near New York. Our own Hugo Becker is on-site and is currently driving the new “baby-M”, both on track and on … Continue reading

Cabo San Lucas, Mexico – To launch the third-generation 6 Series Convertible, BMW chose Mexico’s most luxurious and famous resort town: Cabo San Lucas. Cabo is a city at the southern tip of the Baja California peninsula, known for the … Continue reading

Munich, Germany – If I may steal a riff from Top Gear, BMWBLOG recently visited the top secret BMW Forschung und Innovation Zentrum (Research and Innovation Center), which is approximately 100 yards from the south entrance to the Am Hart … Continue reading

While all-wheel-drive, a higher ride height and four doors all play their part in shaping MINI’s new Countryman, the mission objective has always boiled down to one thing: space. As MINI’s younger customer base transitions into their next phase of … Continue reading