Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

Hugo Becker

IAA 2011: BMW EffecientDynamics and the ‘i’ Sub-brand
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In Auto Shows, on September 13th, 2011

BMW’s EffecientDynamics have been a key to the company’s ability to deliver performance with reductions in fuel consumption and vehicle emissions. The Twin Power Turbo gas engines are a significant contributor to that achievement and manage to squeeze big power … Continue reading
IAA 2011: The New BMW M5 Presented to the Public
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In Auto Shows, Featured Posts, on September 13th, 2011

Just when you thought that there was no more hope for companies to build bahn-burners, BMW roars ahead with the new M5. It’s not easy following the phenomenal V10 powered E60 M5, but it appears that the turbo-charged V8 in … Continue reading
First Look at Hall 11 – BMW at the IAA
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In Auto Shows, on September 12th, 2011

Frankfurt am Main, Germany – Die Zeit (The Times) put on a ‘Future Summit’ at the BMW exhibition at the 64th IAA. The purpose was to discuss the future of mobility, but it also gave a first look at the … Continue reading
Preview of the 64th IAA – The Frankfurt Motor Show
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In Auto Shows, on September 10th, 2011

The Frankfurt motor show will be open to the press on the 13th and 14th of September and BMWBLOG will be there, naturally. After all, who can resist the allure of a couple of days in Germany surrounded by great … Continue reading
Found – The Ad That Didn’t Make the Cut
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In Interesting, on August 15th, 2011

BMW often is presented with unsolicited ideas for processes, patents, and ad copy. As are all large companies. Heck, my little sister wrote to a ‘large’ condiments manufacturer in the early ’60s and asked for squeeze bottle ketchup. Ha, that … Continue reading
Editorial: The BMW i8 – Sustainable Magic
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In BMW i, Featured Posts, on August 12th, 2011

What can you say about a car that is quick as an M3 and returns 75 MPG. It’s a killer idea, almost crazy, and yet we’ll see production BMW i8s in the very near future. And BMW will pull this … Continue reading
BMW i3 – Will Going Green Finally Deliver Greenbacks?
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In BMW i, Featured Posts, on August 5th, 2011

Frankfurt am Main, Germany – While the fanboys drool over the i8 concept, the i3 is the car that is critical to BMW’s ‘i’ sub-brand success. The i3 is built to fit the personal transportation needs of residents of mega … Continue reading
Designing ‘i’ Into the BMW Brand
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In BMW i, Featured Posts, on August 1st, 2011

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’ sub-brand. Two differentiators that are … Continue reading
BMW i: The Trouser Press
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In BMW i, on August 1st, 2011

Frankfurt am Main, Germany – When discussing electric vehicles it is understood that the enemy to range is weight. Anything that can be done reasonably to reduce vehicle weight has to be investigated, and, if feasible, incorporated into the production … Continue reading