Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW wants to grow faster in China than the premium market

BMW wants to grow faster in China than the premium market

In the recent years, the Chinese automotive market has become increasingly important for all car manufacturers, and especially for those considered to be in the premium segment. Growth rates in the high double-digit, and even…

Video: BMW xDrive in the snow

Video: BMW xDrive in the snow

The Youtube channel of BMW Deutschland published a video of several BMW vehicles equipped with the xDrive system during some winter driving exercises. At the event, BMW also invited biathlon Olympic gold medalist Ole Einar…

Extensive Video of the BMW 1 Series M Coupe

More details on BMW’s On Demand car sharing program

Back in October, BMW announced their on-demand car sharing program to satisfy all demands and personal taste. BMW will offer a wide range of vehicles, from the ultra-efficient four-cylinder models to the flagship M6. Even…

BMW Unscripted. Tiffany

BMW Unscripted. A series of short films that describe the life, passion and joy with the BMW brand. The new initiative is striving to engage the BMW fans and owners, and the series kicked-off back…

BMWBLOG iPhone App Now Available For Download!

BMWBLOG.COM is proud to announce the launch of our first mobile application that will deliver all your BMW news on-the-go. Available initially on the iPhone and iPod, the BMWBLOG App will mirror our website, from…

World Premiere: MINI Paceman Concept

World Premiere: MINI Paceman Concept

Press Release: MINI is marking an important milestone in its history by once again presenting a fascinating new vehicle concept for the MINI family – the MINI Paceman Concept. Exactly 10 years ago, visitors to…