Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
World Debut: BMW M5 Concept

World Debut: BMW M5 Concept

For 25 years now, the fascinating combination of supreme driving comfort experienced in a premium upper midrange sedan and the handling characteristics of a high-performance sports car has been described by one single unmistakable model…

The One and Only: BMW E34 M5 Convertible

The One and Only: BMW E34 M5 Convertible

Not a first time unveiling, but always pleasant to see the one-off BMW E34 M5 Convertible. The history of the “never produced M5 Convertible” goes something like this. In 1989, Motorsport engineers developed an M5…

Live Photos from M: BMW M3 GTS

Live Photos from M: BMW M3 GTS

Last summer, BMW launched a new limited edition model built atop the popular BMW M3 Coupe. Dubbed M3 GTS, the new racing-oriented M3 was made available to European customers only. In a previous interview, Larry…

Hidden Gem: BMW V12 LMR

Video: BMW M3 Lightweight

Video: BMW M3 Lightweight

On April 1st, BMW hosted an event at the BMW M facility in Garching, Germany. Among the many surprises prepared for journalists present at the event was a new M3 Concept based on the Sedan…

BMW M3 Royal Edition for the UK

BMW M3 Royal Edition for the UK

As Great Britain becomes gripped by royal wedding fever BMW has created a limited edition of the BMW M3 Coupé to celebrate this special occasion. Now available to order from dealerships across the country, the…

Live Photos: BMW X5 LeMans

Live Photos: BMW X5 LeMans

Another hidden gem in the garages at BMW M facility in Garching was a BMW X5 LeMans. The one-off model was built by BMW to celebrate their 1999 victory at Le Mans using the 6.0…

BMW M8 makes another appearance

BMW M8 makes another appearance

Our first encounter with the on-off BMW M8 took place last year at the BMW Museum in Munich where the M folks decided to surprise the journalists with an unexpected appearance of the long-time rumored…