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Videos: BMW ads at the Super Bowl

News | February 7th, 2011 by Horatiu Boeriu

BMW returned after ten years to the Super Bowl “ad game” and based on initial consumer reactions, the impact was quite positive. While the first …

BMW Super Bowl ad shot around Spartanburg

News | February 6th, 2011 by Horatiu Boeriu

In just a few hours, the first BMW ad in 10 years for the Super Bowl event will go live on television around the world. …

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The Next Niche: Downsized Coupe Crossovers – BMW X4 vs. Porsche Cajun

Featured Posts, Interesting | February 6th, 2011 by Horatiu Boeriu

The luxury car market is on an ascending path and in the next five years several niche markets will open within the premium segment. In …

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New spy photos: 2012 BMW 6 Series Coupe showing the Glass Panaromic Roof

6 Series Coupe | February 6th, 2011 by Horatiu Boeriu

The next generation BMW 6 Series Coupe is set to make its world debut at the Shanghai Auto Show in April, but prior to the …

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Video: Alpine White BMW 1M spotted in the UK

1M | February 5th, 2011 by Horatiu Boeriu

One of the most hyped BMWs in the past year, the 1M, makes another appearance, this time, in the United Kingdom. Even more special, the …

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BMW Group UK reports 40 percent sales increase in January

News | February 5th, 2011 by Horatiu Boeriu

We usually report the monthly BMW sales numbers at the U.S. and global level, but with a 40 percent sales increase in January 2011, BMW …

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Giles Taylor moves from Jaguar to Rolls-Royce as Head of Design

Rolls Royce | February 4th, 2011 by Horatiu Boeriu

Rolls-Royce Motor Cars has today announced that Giles Taylor has been appointed Head of Exterior Design. He will join the company from the beginning of …

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