Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Rumor: BMW M235i Coupe Coming To U.S. in 2014

Rumor: BMW M235i Coupe Coming To U.S. in 2014

Back in April, BMWBLOG sat down with M CEO, Dr. Friedrich Nitschke, and Brian Watts, Head of M Global Sales and Marketing, to learn more about the new M Performance Automobiles family. An interesting tidbit…

BMW to use Nuance for in-car speech recognition

This week, BMW will announce an update to its in-car speech recognition software. According to popular tech blog GigaOM, BMW will be the first automaker to incorporate Nuance’s new voice command and control platform. The…

Video: The Sound Of The BMW M135i

/DRIVE Video: BMW Frozen Paint: Overview and Cleaning

The /DRIVE team heads over to BMW’s North American headquarters to discuss the latest Frozen matte paint color. Matthew Russell, BMW USA M Brand Manager gives us a tour of the facility and discusses how…

BMW Car Share Program: 70 ActiveE vehicles in San Francisco

BMW Car Share Program: 70 ActiveE vehicles in San Francisco

BMW is bringing its DriveNow car sharing program to San Francisco. DriveNow is the first car sharing concept to place an emphasis on efficient premium vehicles and comprehensive service, and the first luxury automaker to…

The BMW M3 Coupe Lime Rock Park Edition

The BMW M3 Coupe Lime Rock Park Edition

BMW of North America today announced the 2013 M3 Coupe Lime Rock Park Edition, of which 200 copies will be built this summer. Priced from $70,995 including $895 Destination and Handling, the M3 Coupe Lime…