Mercedes-Benz X-Class Pickup finally revealed — What will this do for BMW?

Interesting, News | July 18th, 2017 by 20
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There’s been a lot of hubbub over the years about Mercedes-Benz launching a pickup truck. To be honest, it’s not that weird. The three-pointed star …

There’s been a lot of hubbub over the years about Mercedes-Benz launching a pickup truck. To be honest, it’s not that weird. The three-pointed star has been making utility vans, heavy-duty work trucks and unimogs for decades now. So it really isn’t that odd that Mercedes is finally making a pickup. But it is odd to finally see it after years of teasing. But the question that BMW fans are asking is likely, “Will the Mercedes-Benz X-Class push BMW to make a pickup?”

To be honest, the answer is almost certainly “no”. BMW doesn’t seem to have any real interest in making a pickup. While Mercedes-Benz has a long history of making some of the most rugged work machines on the planet, BMW does not. It makes sense for Mercedes to have a truck but not so much for BMW. Plus, would a pickup truck really work with the Ultimate Driving Machine ethos?

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Now, BMW has pranked us with an E92 M3 pickup truck, which caused many enthusiasts to think it was a real thing. However, it was just a car BMW built to run parts back and forth between warehouses. Once built, BMW decided to make an April Fool’s prank out of it. So it has a bit of notoriety, which caused many rumors. BMW also made a pickup out of the E30 M3 for the exact same reason. But BMW never had any real desire to put such a thing into production.

What’s interesting, though, is that this X-Class looks quite good. It’s chunky and rugged while also looking decidedly Mercedes-Benz. So it looks like a more premium pickup and could rival the higher-end Ford F150s and Dodge Rams. On the inside, there’s a weird blend of rugged utilitarianism and luxury. The steering wheel and gauges are plucked right from an E-Class, making it look premium there. However, the chunky shift lever and shift gate look plucked straight from Nissan’s parts bin (thanks to the relationship between Mercedes and Nissan).

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Could BMW do something like this? Yes, probably. However, I don’t think they should. Mercedes has a long history of proper off-road machines, with locking diffs and genuine rock-crawling capability. BMW does not.

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