VIDEO: Doug Demuro explains why the BMW i8 is worth the money

BMW i, News | November 15th, 2016 by 8
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BMW’s i8 is one of the most famous cars in the world right now. With bedroom wall poster looks, a brilliant hybrid powertrain and fantastic …

BMW’s i8 is one of the most famous cars in the world right now. With bedroom wall poster looks, a brilliant hybrid powertrain and fantastic performance, the BMW i8 is one of the coolest and most loved cars one the road. The only real downside to the i8 is its price. With a starting price of $140,700, the BMW i8 is incredibly expensive. However, with all of its technology and stunning good looks, it’s worth the price. Doug Demuro explains why in his latest video.

Demuro points out its gorgeous design first, of course. It’s a beautiful car and one that looks like nothing else on the road. It also features aerodynamics that not only look great but actually give the car a fantastic coefficient of drag. If you’re going to buy a mid-engine supercar, it needs to look great. The BMW i8 looks like a proper supercar from the future.

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On the inside, once you manage to actually get in, the technology is immediately impressive. With a fully digital gauge cluster that changes with the driving mode and BMW’s brilliant iDrive, the i8 looks and feels like something from the Jetsons on the inside. Though, it’s back seats are pretty much useless for adults.

Then there’s the performance. Despite all of its hybrid technology and electric capabilities, the BMW i8 handles and drives like a supercar should. It’s fast, doing 0-60 mph in about 4 seconds (some have done it in under 4) and handles very well. Steering is sharp and body control is superb. It’s very fun to drive and much faster than you’d expect a 1.5 liter turbocharged three-cylinder hybrid to be. It also sounds really good, even though most of the noise is fake.

Overall, Demuro seems to really like the i8, even its fake engine noise. So while the BMW i8 isn’t cheap and it’s very difficult to find due to its rarity, Demuro claims that it’s worth the money. It looks like nothing else, drives like nothing else and is even good on gas. It’s the total package and that’s hard to beat at any price.

8 responses to “VIDEO: Doug Demuro explains why the BMW i8 is worth the money”

  1. Bob Morane says:

    Everything that you want and are ready to pay for is worth the money, and anything you don’t want even for free is not worth it.

    • H. Christopher Evert says:

      So value is purely arbitrary then, to you, is it?
      No respect for the “expense and labor” side of the equation? No consideration of a reasonable profit margin?
      This is the very basis behind “a fool and his money soon part”.
      Don’t be a fool!

      This car has a high price tag – that’s not because it’s cheap to make yet fools are willing to overpay for it anyway. Save that comment for the iPhone article.

      • Bob Morane says:

        That is just what I am saying. Some things are expensive (material, conception, work,…) yet I don’t need them, don’t want them, so for me they are worthless, for others they can be valuable.

        Would I drive an i8? Yes. Would buy an i8 with my hard earned money? No.

        So yes, value is subjective, cost is objective.

        • H. Christopher Evert says:

          Cost is one component of value – but even profit margin can be objectively derived to a certain tolerance. If your comment was that many people aren’t capable of determining value – that would have been true.

          Luxury is the ability to afford more expensive things – that’s very different than arbitrarily paying more for things.

          As far as personal value goes – your comment didn’t include the word “me”, and you’d have received a bunch of “Yeah, so what?” comments if you had, of course. On a public forum such “me only” comments are inherently irrelevant to anyone else, for the same reasons you describe. Digital graffiti. With so many “You”s in your comment, I’m sure that wasn’t true. You also began with an inherently false absolute. The only absolute is that there are always exceptions.

          If you re-read your comment, you’ll see that it doesn’t say “expense and need are not related”, it says (paraphrasing) “if you want it, any amount you are willing to pay for it is justified.”
          That’s a better definition of fiscal irresponsibility than it is of value – it fails even as a dumbed-down oversimplification for the purposes of a ‘sounds legit!’ meme with Trump standing behind it.

          Again – there’s reasons why this car carries this price tag, and it’s not because they built it and then arbitrarily assigned a price based on nothing other than what they thought people would pay. Believe me – price was an input parameter to designing this car, not an afterthought.

          • Bob Morane says:

            I know why the i8 costs (sales price) as much as it does, and for the what it is (compared to many other cars), it is a bargain (the only PHEV sports car). Fact is, many potential buyers (and non buyers) have little interest in it compared to other cars in similar price range, thus Doug’s need to express his opinion, that the car is worth the price.

            IMO the the Lexus LFA is worth the pricetag of +400K. In others people’s opinion not, although the LFA price does not even cover the cost of the car, Toyota sold at a loss.

          • H. Christopher Evert says:

            Don’t lay out the trap of whether car A or B is a bargain or not. Determinations can’t be made without requirements, and requirements are personal and individual. If the Rolls Royce Phantom is the cheapest car with a built-in umbrella dispenser, you could say “it’s a bargain” by that measure. Someone else’s personal requirements are essentially – “good for you – no one asked.” Opinions are like assh… they all stink, and… you get it. Digital graffiti, again. Irrelevant (even outside the scope of this point).

            Especially true when you stumble across a fallacy statement that is written using an absolute, as though it were some sort of truth.

            My point is still the same – the price on the LFA’s sticker also isn’t arbitrary. It wasn’t, and isn’t based on “what someone will pay for it”. If someone is willing to pay double sticker for something, that’s not a measure of what it’s worth, it doesn’t change it’s market value. There are even standard index references for market value – even auctions post index values. Value is not arbitrary. You’ll learn that the hard way the next time you try to sell something, when you invent a price out of thin air that you’d just really like to get, because that’s what it’s “personally worth” to you. Good luck with that strategy.

            Of course, like I said – the old adage persists – “a fool and his money soon part”. No individual fool impacts the market, or the value, though. It just means that fool was a fool – in one case. It doesn’t change economics or the market.

          • Bob Morane says:

            I don’t think I disagreed with what you said, nor do I think what I said contradicted what you said.

            The thing is that Doug made a video to explain why the i8 was worth the money as a response to those that think the i8 is not worth the money. That means the question is: What is the i8 worth? It is not only about cost, but also value-added. Business is about value-added, no value-added, probably no business.

            To your point about value, value is complex because it takes into account objective measures and subjective measures, “what someone is willing to pay for” is also taken into account (to some extent supply & demand).

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