Even though sales of BMW vehicles went down in the US by 4.6 percent in September, on a global scale BMW continues to post sales records. Due to increases in sales in other regions of the world, the BMW Group managed to post yet another record-breaking number in sales this September, marking the best results for the ninth month of the year in the history of the brand.
The Bavarian group achieved a worldwide double-digit sales increase in September, continuing the company’s long-term upward sales trend and securing a new record for the month. A total of 237,973 vehicles were delivered to customers around the world, an increase of 10.5% on the same month last year. This result brings the year-to-date sales total to 1,746,638 – up 6.2% compared with the same period last year and the company’s best ever sales result for the first three quarters of the year.
“Once again, the BMW Group has delivered strong sales growth across the company’s line-up,” commented Dr Ian Robertson, Member of the Board of Management with responsibility for Sales and Marketing. “Demand for our premium models continues to grow around the world and in all vehicle classes. Customer interest in our broad range of electrified models is also stronger than ever, with a clear upward trend. Our policy of balanced global sales continues to deliver sustainable success and profitability remains our primary focus,” Robertson added.
As far as the BMW brand goes, 197,419 units were sold last month, an increase of 9.4% on the same month last year. The biggest growth was recorded by the BMW 7 Series, sales of the flagship more than tripling compared with the same month last year with 6,210 units sold (+237.5%). Second place in terms of sales increase percentages went to the new X1 that was sold in 21,412 units, a 161.9% increase in sales compared to the same month of 2015. Sales of BMW’s electrified models continue to grow as well, especially in Europe and the USA. More than 40,000 BMW i and BMW iPerformance vehicles have been sold so far this year, with the trend clearly increasing. Over 7,000 electrified BMW models were delivered to customers worldwide in September.
In Europe, sales of the BMW brand went up in the old continent by 12.1% compared with the same month last year, to a total of 121,583 units in September. Sales of BMW and MINI vehicles in Asia also achieved considerable sales growth in September with a total of 71,237 (+16.5%) vehicles delivered to customers.