Mercedes widens its lead in U.S. luxury race

News | August 3rd, 2016 by 8
Bild Vergleich BMW 5er F10 LCI Mercedes E Klasse W213 Limousine 2016 02 750x500

Mercedes-Benz posted record July U.S. sales and widened its lead in the U.S. luxury race. Mercedes’ sales climbed 3.6 percent to 28,523, boosted by a …

Mercedes-Benz posted record July U.S. sales and widened its lead in the U.S. luxury race. Mercedes’ sales climbed 3.6 percent to 28,523, boosted by a 47 percent gain for its GLC and GLK sport utility vehicles. In contrast, BMW’s sales fell 4.4 percent to 25,777 while Lexus posted a 6.5 percent decline from a year earlier to 27,890.

Mercedes now leads it rivals by more than 11,000 units and it’s on track to take the crown from BMW.

Bild Vergleich BMW X6 F16 Mercedes GLE Coupe SUV 2014 02 750x750

BMW’s outgoing 5 Series model has reported great sales – 51 percent increase compared to the same month last year. The 7 Series’ sales also rose by 31 percent to 1,203. The BMW SUV sales were in decline though, 4.4 percent, with the X5 posting a 54 percent slide to 2,744.

In July, Mercedes’s volume leaders were the C-Class for cars, with a 1.3 percent decline from a year earlier to 6,304, and the GLE for sport utility vehicles, with a 15 percent increase to 4,412.

Lexus’ SUVs generated a July record – 15,455 sales, up 2 percent from a year earlier, as the RX gained 3.1 percent to 8,522. The brand’s car deliveries tumbled 15 percent to 12,435.

For the year’s first seven months, none of the luxury brands posted a gain from a year earlier, with declines of 0.6 percent for Mercedes, 4.9 percent for Lexus and 8.4 percent for BMW.

Audi achieved its best July in the brand’s U.S. history. The previous July record was set in 2015 with sales of 17,654 vehicles. Year-to-date sales have risen 3.6 percent to 115,298 vehicles sold. Sales of Audi SUV models remained strong in July, with a 15 percent increase over last July and a 22 percent increase year-to-date.

8 responses to “Mercedes widens its lead in U.S. luxury race”

  1. GregV8 says:

    I have to say that new GLE seems a lot nicer than the new X6. (Even though Mercedes simply copied it….they did a better job.)
    And that’s coming from someone who is a huge fan of the original X6. (I still think the old ones look nicer than the new model.)

    • Kaisuke971 says:

      Hell no the GLE literally looks like an egg, and the X6 drives better (especially the M). Interior-wise it’s down to taste but i prefer the driver-oriented one over a couple aluminium touches here and there.

    • TheBingoBalls says:

      Can’t agree with you. The GLE does nothing better than the X6 (of course, my opinion). The Exterior of the GLE is uninspired and looks as bland as Audi SUVs with the lack or subtle creases Mercedes usually have on all their other models. The interior is no contest. The GLE unfortunately gets the very-outdated interior (glad Mercedes finally got rid of that number pad).

    • Senne says:

      The GLE Coupe always reminds me of a hippo. It really does. Just look at how well proportioned the X6 is in comparison to the GLE Coupe. Not even worthy of a comparison imo.

  2. Giom says:

    I would love to know what the reason for this decline is. Tho, Mercedes does have a number of newer models on sale vs BMW. We’ll talk again after the new 5 and 3 series become available.
    Fyi, I also disagree with the GLE being ‘a lot’ nicer than the X6. I really think Merc looked towards the tortoise family for inspiration. Me, I never found the tortoise to be particularly sporty… hmmm.

    • John says:

      BMWs are becoming heavier, quieter, smoother, and bigger. Mercedes excels at all those things. So basically the trend is to be more Mercedes-like, because that’s what consumers want. They might still desire the BMW badge, but most customers want something more like an S-Class than a 3 series.

    • TheBingoBalls says:

      Easy – CLA. BMW doesn’t have anything to really compete with it (2er being the closest). YTD the CLA has sold 16,000 units vs. 10,000 for the 2er. Then add that the C-Class YTD has sold almost 43,000 units vs. the 40,000 3er’s. As we move up market, BMW becomes less and less attractive.

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