Development of eighth generation of the Rolls-Royce Phantom moves forward

Rolls Royce | July 5th, 2016 by 1
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The development program for the eighth generation of the Rolls-Royce Phantom has taken another significant step forward. New images of the all-new aluminum architecture being …

The development program for the eighth generation of the Rolls-Royce Phantom has taken another significant step forward. New images of the all-new aluminum architecture being engineered at the Home of Rolls-Royce in Goodwood show how the new Phantom is taking shape. This all-new hi-tech aluminum architecture will underpin the new Phantom, which arrives in 2018, as well as all other future Rolls-Royces.

In the meantime demand for all four models of the current Phantom VII has remained strong, according to the company. Rolls-Royce has recently launched the 50 of the final Phantom Coupé and Drophead Coupé Zenith Collection cars. Rolls-Royce dealers around the world are also requesting further Bespoke Collections and one-off examples of the pinnacle Phantom limousine before the line closes on 31 December 2016. In recognition of this demand, Rolls-Royce is developing highly-individual cars which will be offered in order to satisfy demand well into 2017.

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“To paraphrase Mark Twain, reports of Phantom’s death are greatly exaggerated,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “The huge level of demand for Phantom VII, which we will fulfil well into 2017, clearly demonstrates that the Rolls-Royce customer and patron of true luxury will accept no compromise when considering the purchase of a super-luxury motor car, and will not be seduced by mass-luxury brands. I am proud and excited to confirm that a new Phantom is on the way – and it will be a contemporary and beautiful Phantom befitting of its role as the flagship of global luxury.”

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