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The new BMW 3 Series TV Ad

Videos | January 4th, 2012 by 15
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The TV ad of the new BMW 3 Series is now online. In February, first delivery of the F30 3 Series will begin in Europe …

The TV ad of the new BMW 3 Series is now online. In February, first delivery of the F30 3 Series will begin in Europe and United States with the first American customers taking possession of their 328i or 335i models.

With the 2012 Olympics just around the corner, BMW UK begins an early marketing campaign that revolves around athletic abilities, performance and perfection.

The new BMW 3 Series is uniquely positioned in the advertising spot as an athlete who has all the important characteristics for success in various disciplines and conveys the brand’s characteristic driving pleasure. Incidentally, other important features such as the adaptive suspension and the Head-up display emphasize the technical skills of the middle class sedan from Munich.

The new BMW 3 Series TV Ad

In the U.S., the base price of the 2012 328i Sedan is $34,900 and the 335i Sedan is $42,400. This represents a $300 and $350 base price increases versus the outgoing model. The 3 Series now includes standards features such as 6.5” display with iDrive controller, Bluetooth connectivity, USB/iPod interface, 8-Speed Automatic Transmission, Automatic Start/Stop, Dynamic Driving Control with ECO PRO Mode, Brake Energy Regeneration, and a 1” standard wheel size increase.

  • Alen Residovic

    The new BMW ads are so boring… I loved the old ones…

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  • http://pulse.yahoo.com/_R47C3DDS6VIRV7FFMCH2PDFCKI Anonymous

    Hello Horatiu , the swordsman isn’t the romanian champion Mihai Covaliu ?

    • http://www.bmwblog.com Horatiu B.

      He is.

  • Pingback: The new BMW 3 Series TV Ad | labmw.com

  • FreudeKing

    This is a POOR advert. Firstly they need to know what this car is about. Playing that type of music in the background is just bad taste and has nothing to do with the car. I understand that there could be a lot of fans out there but they need to realise that it does not suit the 3 Series AT ALL! They should have used more elegant music instead of this constant rush feeling. What a FAIL! The Merc Benz C Class adverts comes across as classier and more elegant than this!

    Secondly, all this car is saying in the advert is that it is very sporty, that’s it! NOTHING ELSE! What a FAIL! The 3 Series is NOT just about sportiness! The car is so beautiful inside, yet none of this was shown! Only the Sports model was in the ad and in my opinion, a lot of buyers in this market are actually looking for something elegant looking – the luxury line!!!

    I have mentioned this before, MORE THAN 50% OF THE TIME, THE CAR CANNOT BE VIEWED PROPERLY BECAUSE EITHER IT IS TOO DARK OR THE SUN IS NOT SHINING AT THE RIGHT ANGLE. I cannot believe that this was done by a professional company! POOR SHOOTING ANGLES AND LOCATION.

    The quality of this advert is shocking! What a disappointment. BMW needs to take its marketing much much more seriously! Contrary to what some at BMW believes, good products DO NOT just sell themselves. GO BACK AND REDO THIS TRASH!

  • Ben10

    Joy sucks

  • Yhroadsweeper

    It is a little expensive,huh

    http://www.yhroadsweeper.com

  • Dforay

    The heads-up display is an invention that has long been overdue in mass production.

  • http://twitter.com/FTB_M Michael Black

    Private video? WTF

  • http://www.buyherepayherelouisville.com/ BuyHerePayHereLouisvilleGuy12

    BMW made a great call by making a connection of their 3 Series and athletics . It will get a great deal of attention from younger people and will still appeal to the older crowd to .

  • http://www.usedcarslouisvillekentucky.com/ Used Cars Louisville Guy 99

    This looks like a fun car to drive.

  • http://www.usedcarslouisvillekentucky.com/ Used Cars Louisville Guy 99

    Now this is quality and style going down the road.

  • http://www.usedcarslouisvillekentucky.com/ used Cars Louisville Guy12

    I just wanted to say that the video of the BMW is really cool.   Everyone should watch this video.

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