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BMW model selection in the U.S. will become more diverse

News | October 22nd, 2011 by 7
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To maintain its lead and pull away from the competition, BMW plans to offer a larger model selection in the highly competitive U.S. market. According …

To maintain its lead and pull away from the competition, BMW plans to offer a larger model selection in the highly competitive U.S. market. According to new BMWNA CEO Ludwig Willisch, the company will certainly bring the popular BMW X1 across the ocean. “We certainly plan to go with the X1 to America”, said the new North American chief, Ludwig Willisch, to reporters in New York.

Currently the German automaker does not offer the smallest of its sports utility vehicles in the United States, yet it’s available for the Canadian market. In Europe, the X1 Sports Activity Vehicle has exceeded all sales expectations and demand for the product is at its highest peak.

Willisch, who took up the CEO job in early October. wants the BMW market in the U.S. to offer customers more variety. First move was the introduction of four-cylinder engines across several series, including the 5 Series premium sedan. In the past, the image of a four-cylinder banger did not fit with the aspirations of a premium brand, but Willisch looks at this differently. ‘Americans are only interested in a quick pick-up, so that they can get onto the highway fast. They don’t really care what’s under the hood,’ said Willisch.

Moreover, the company is considering bringing more diesel engines into its North American operations, a request that has been popular among BMW owners in the past years. Until recently, BMW offered two diesel models for American customers, the 335d Sedan and the X5 xDrive35d SAV. A third of the X5 sales are attributed to the diesel-powered model.

By bringing new models to the market, BMW plans to stay ahead of its classic competitor, Mercede-Benz, and also the fast growing Audi.

It remains unknown if the 1 Series Hatchback will ever make it to the North American market.

  • http://twitter.com/edgunther Ed Gunther

    We need more manual options in the US even if they are special orders. Diesel+manual should be a target market. Wake up BMW! BTW, the 2011 535i manual is NOT a driving machine.

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  • http://pulse.yahoo.com/_EJ6URKRKDJRWM76IDT2DHX366A Jom Beam

    320d…. Bring it!

    We want low mileage vehicles as well!

  • SF Dede

    I live in San Francisco, California.  Yesterday, I saw an X1 that a Canadian couple drove down into the US on a long road trip. 

    Looking at this vehicle, I can’t tell you how perfect it seemed to fit my family’s life.  We have a young daughter and a dog and all the stuff that comes with that.  Maybe we’ll have a second child.  In our city a secure private parking space can sell for $125k in some neighborhoods.  And size matters when street parking.  We also go to the mountains occasionally and would feel more comfortable if we had all wheel drive.  Also, given the cost of parking at night and during the day at work, it is cheaper for my wife to take a taxi or town car to drop my daughter of at school, go to work, and pick her up at the end the day, than to have a second car.  I work also and my round trip commute is 90 miles.

    Is my situation in the US unique? Yes.  Is my situation unique in US urban markets where the Mini is popular?  Not in the slightest.  There’s enough of a market in the US for the X1 for people like me and for BMW to make money.  Why? Because for people like me, the X3 is too big and the Mini Countryman is too small.  I don’t care how you provide the power, but bring it on.

  • e Omniscient
  • Don Heller

    I am ready for the new models! I am really excited for the new diesels. I have driven the 335d and I really enjoyed it! Not really in the market for a vehicle the size of the X5 in diesel. In a few years it is time for a new BMW…leaning towards a diesel or just get a M1. I am sure after a test drive I will have my choice made (more than likely the M1). 

  • http://pulse.yahoo.com/_U4J6SDB7DK7AIBZTCPBXGNXQ24 AL

    They don’t really care what’s under the hood,’ said Willisch.

    Car people, you know the type, the ones who help BMW build their brand, VERY DEFINITELY CARE WHATS UNDER THE HOOD!

    No 4cylinder for this 3 time BMW buyer!

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