Column: BMW’s New Philosophy

3-Series | July 29th, 2011 by 7
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BMW “i” is a new sub-brand of the BMW Group that was introduced last year. Two vehicle concepts are getting close to roll out into …

BMW “i” is a new sub-brand of the BMW Group that was introduced last year. Two vehicle concepts are getting close to roll out into the real world, with more other “i” vehicles in the pipeline. Both the i3 and i8 will bring a host of new technology, sustainable production methods and materials.

Adding to the already impressive family line of BMW cars, Rolls Royce, MINI and BMW Motorad, the i  brand represents the company’s offering into the electric vehicles market, as well as hybrids. Running the i sub-brand as a separate entity, BMW will avoid losing focus from producing its normal series models, and at the same time, the company can focus on designing and engineering the i cars with “The Ultimate Driving machine” philosophy as well as EfficientDynamics.

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We believe this new philosophy will drive the future of BMW and where all the other BMW cars are heading. We are already starting to hear about new technology being developed at BMW FIZ, such as “Tri-Turbos” coupled with smaller more displacement engines. The emphasis is still squarely on the “Driving Experience,” however “Efficiency” will play a greater part in how these new performers will impact our climate and resources.

BMW is taking a firm lead in this new field of efficient power with the turbo technology, variable valve lift and cam timing, and variable intake runners, producing glorious engines like the N63 V8; a 4.4 liter twin turbo V8 producing 400 horsepower while able to attain 25 mpg in the F10 550i.  The latest N20 four-cylinder produces 240 horsepower while returning 30 mpg in the new Z4 sDrive28i. The pinnacle of the i brand cars will see the i8 Hybrid powertrain propel it to 62 mph in under 5 seconds while returning near 100 mpg capabilities.

Powerful efficient engines won’t be the only focus at BMW. Lightweight materials will also be a main focus in the new cars, not only in the BMW i cars, but in normal BMW series cars.  First introduced in the limited production M3 CSL, CFRP (Carbon Fiber Reinforced Plastics) was used throughout with successful results. CFRP produced by BMW’s joint venture partner at the Moses Lake plant (USA) will be designed and implemented into majority of BMW Group automobiles and motorbikes.

The result of all this focus on Efficiency will result in lighter, safer cars while maintaining BMW’s legendary driver centric capabilities.

7 responses to “Column: BMW’s New Philosophy”

  1. Anonymous says:

    Forschungs-und Innovationszentrum is known as “FIZ” not FIZZ.

  2. alexf65 says:

    This is posted by BMW Marketing Dept not from a BMW fan.

  3. g-reg says:

    To those complaining-Yeah of course this blog is ridiculously positive, being that way probably helps them w/respect to actually communicating with BMW and getting better and faster info. I’m totally fine with that– I read this site for information, not analysis. In any event, this beats the hell out of the negative journalism I see so much in sports. Keep up the good work guys

    • Horatiu B. says:

      We’re actually quite objective. I personally criticized the new 1 Series before we saw it live.

      BMW has never told us what to write, and in an offline discussion we both agreed that being objective is better for both of us.

      So no, we don’t get fed info and invites to events cause we write only good things about them, but rather cause we do professional work and are considered an important media.

      Also read the last X6 review. We gave it some negative points as well.

  4. Rolphus says:

    I’ve put down my deposit for a Z4 sDrive28i, so you can’t expect me to be entirely impartial here, but… why *isn’t* getting better performance from engines with better fuel economy a good thing? The ability to get over 40mpg EU combined while improving 0-60 by 0.1s and providing more torque at lower RPM was the thing that pushed me from being slightly ambivalent about the Z4 to feeling entirely comfortable. 

    I know US fuel prices are substantially lower than here in the UK, but it’s still got to be a concern for you guys. A major factor in getting rid of my current car is the fuel cost (now over £250 ($400) a month, and I want to be able to improve that without compromising my drive.

    Yes, it’s a very positive, excited article, but then I see that this is a very positive, exciting development.

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