M stands for Motorsports, BMW’s historical passion. To emphasize the uniqueness of their M products, BMW releases a new video showcasing the M heritage.
BMW M, also known as M-Technik or just “M” (for Motorsport) was initially created to facilitate BMW’s racing program, which was very successful in the 1960s and 1970s. As time passed, BMW M began to supplement BMW’s vehicles portfolio with specially modified higher trim models, for which they are now most known for to the general public. These M-badged cars traditionally include modified engines, transmissions, suspensions, interior trims, aerodynamics, and exterior modifications to set them apart from their counterparts. All M models are tested and tuned at BMW’s private facility at the Nürburgring racing circuit in Germany.
Take a look at the rebirth of an icon and see why M is the most powerful letter.