Joy? Ultimate Driving Machine? Well, let’s put those slogans and buzzwords aside and have a look at an old school used car ad. The main character: a 1994 BMW 530i Wagon.
Young Casey wants to move this 1994 BMW 530i Wagon and he’s using a geeky approach to do so. While many of us tend to focus on the positive angles on the for-sale car, Casey goes the other route, sporting some disarming honest disclosures, from a leaky sunroof, to a broken cigarette lighter and close to 200,000 miles.
Humor all the way, very creative and…..some nice subtle touches. Pay attention to the video!