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	<title>Comments on: Photo Comparison: F11 BMW 5 Series Touring, Audi A6 Avant and Mercedes E-Class Estate</title>
	<atom:link href="http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/</link>
	<description>BMW News, Reviews, Test Drives, Photos And Videos</description>
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		<title>By: Arriving &#187; Blog Archive &#187; a6 avant pictures</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-341603</link>
		<dc:creator>Arriving &#187; Blog Archive &#187; a6 avant pictures</dc:creator>
		<pubDate>Mon, 30 May 2011 18:11:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-341603</guid>
		<description>[...] Photo Comparison: F11 BMW 5 Series Touring, Audi A6 Avant and &#8230; Mar 15, 2010 &#8230; The new 2011 F11 BMW 5 Series Touring was unveiled yesterday and as always, our first thought is to &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Photo Comparison: F11 BMW 5 Series Touring, Audi A6 Avant and &#8230; Mar 15, 2010 &#8230; The new 2011 F11 BMW 5 Series Touring was unveiled yesterday and as always, our first thought is to &#8230; [...]</p>
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		<title>By: Ginger</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-205304</link>
		<dc:creator>Ginger</dc:creator>
		<pubDate>Tue, 06 Apr 2010 12:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-205304</guid>
		<description>wow..the more i look at the F10 5 series,the more i like it!well done BMW!</description>
		<content:encoded><![CDATA[<p>wow..the more i look at the F10 5 series,the more i like it!well done BMW!</p>
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		<title>By: BMWM6</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199885</link>
		<dc:creator>BMWM6</dc:creator>
		<pubDate>Thu, 18 Mar 2010 19:40:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199885</guid>
		<description>did you even read it</description>
		<content:encoded><![CDATA[<p>did you even read it</p>
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	<item>
		<title>By: Daniel H.</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199827</link>
		<dc:creator>Daniel H.</dc:creator>
		<pubDate>Thu, 18 Mar 2010 15:41:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199827</guid>
		<description>BTW Its CTS-V</description>
		<content:encoded><![CDATA[<p>BTW Its CTS-V</p>
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		<title>By: plaxico</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199770</link>
		<dc:creator>plaxico</dc:creator>
		<pubDate>Thu, 18 Mar 2010 12:44:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199770</guid>
		<description>EXCELLENT article.......it just goes to show you what a mediocre brand BMW really is
B R A V O freedom rings</description>
		<content:encoded><![CDATA[<p>EXCELLENT article&#8230;&#8230;.it just goes to show you what a mediocre brand BMW really is<br />
B R A V O freedom rings</p>
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		<title>By: wazon8</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199714</link>
		<dc:creator>wazon8</dc:creator>
		<pubDate>Thu, 18 Mar 2010 08:26:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199714</guid>
		<description>To be honest, I really wonder where the opinion that Cadillac GTS-V is better than M3 e92 comes from. Perhaps the reason why some people became to believe that GTS-V is better car is its pre-production claimed time at Nurburgring which amounts to 7:59, whereas official M3 e92 time is 8:05. But Nurburgring is not the only track. There are few others at which M3e92 is better:
Hockenheim Short: M3 = 1:14,3 vs GTS-V = 1:14,5;
Laguna Seca: M3 = 1:42,9 vs GTS-V = 1:43,9;
Autozeitung track test: M3 = 1:40,1 vs GTS-V = 1:41,7.

Moreover, there are number of features that make above claimes about handling just ridiculous. Average slalom speed of GTS-V is only 69,2 mph (less than M5 E60), whereas M3 e92 achieved 73,3 mph (even more than Ariel Atom!). Skipade for GTS-V is 0,89g, for M3 e92 - 0,95g. Weight distribution should be noticable in GTS-V eighter, since it&#039;s 54/46. Not mentioning about GTS-V&#039;s mass close to 2 tons! No doubt, GTS-V is great car, but saying that it&#039;s better than M3e92 is huge exaggeration. Putting all these things toghether I doubt that GTS-V would be faster than M3 at Nurburgring when it would be driven by Horst von Saurma (as M3 was). I would recommend to the author of above post to take a wider view on a stuffs about which she/he wants to talk. Comparisions of cars shouldn&#039;t end at pre-productions claimes and opinions of rather stupid journalists. There are objectively checkable facts that clearly makes M3 e92 the best car in its class, for which RS5 (not GTS-V) is the biggest rival at the moment.</description>
		<content:encoded><![CDATA[<p>To be honest, I really wonder where the opinion that Cadillac GTS-V is better than M3 e92 comes from. Perhaps the reason why some people became to believe that GTS-V is better car is its pre-production claimed time at Nurburgring which amounts to 7:59, whereas official M3 e92 time is 8:05. But Nurburgring is not the only track. There are few others at which M3e92 is better:<br />
Hockenheim Short: M3 = 1:14,3 vs GTS-V = 1:14,5;<br />
Laguna Seca: M3 = 1:42,9 vs GTS-V = 1:43,9;<br />
Autozeitung track test: M3 = 1:40,1 vs GTS-V = 1:41,7.</p>
<p>Moreover, there are number of features that make above claimes about handling just ridiculous. Average slalom speed of GTS-V is only 69,2 mph (less than M5 E60), whereas M3 e92 achieved 73,3 mph (even more than Ariel Atom!). Skipade for GTS-V is 0,89g, for M3 e92 &#8211; 0,95g. Weight distribution should be noticable in GTS-V eighter, since it&#8217;s 54/46. Not mentioning about GTS-V&#8217;s mass close to 2 tons! No doubt, GTS-V is great car, but saying that it&#8217;s better than M3e92 is huge exaggeration. Putting all these things toghether I doubt that GTS-V would be faster than M3 at Nurburgring when it would be driven by Horst von Saurma (as M3 was). I would recommend to the author of above post to take a wider view on a stuffs about which she/he wants to talk. Comparisions of cars shouldn&#8217;t end at pre-productions claimes and opinions of rather stupid journalists. There are objectively checkable facts that clearly makes M3 e92 the best car in its class, for which RS5 (not GTS-V) is the biggest rival at the moment.</p>
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		<title>By: Jordan</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199196</link>
		<dc:creator>Jordan</dc:creator>
		<pubDate>Tue, 16 Mar 2010 23:37:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199196</guid>
		<description>That article is ridiculous!.... enough said.</description>
		<content:encoded><![CDATA[<p>That article is ridiculous!&#8230;. enough said.</p>
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		<title>By: n8n</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199169</link>
		<dc:creator>n8n</dc:creator>
		<pubDate>Tue, 16 Mar 2010 22:33:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199169</guid>
		<description>It&#039;s like comparing Bentley Continental (BMW) with Fiat Panda (Mazda)... Japanese cars are not bad, but they&#039;re not PREMIUM, that&#039;s why they&#039;re so cheap and luxury cars (BMW, Audi, Mercedes...) has better... EVERYTHING.</description>
		<content:encoded><![CDATA[<p>It&#8217;s like comparing Bentley Continental (BMW) with Fiat Panda (Mazda)&#8230; Japanese cars are not bad, but they&#8217;re not PREMIUM, that&#8217;s why they&#8217;re so cheap and luxury cars (BMW, Audi, Mercedes&#8230;) has better&#8230; EVERYTHING.</p>
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		<title>By: n8n</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199168</link>
		<dc:creator>n8n</dc:creator>
		<pubDate>Tue, 16 Mar 2010 22:30:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199168</guid>
		<description>Audi is pretty too, but I rather like BMW. About Mercedes... hmmm... maybe it&#039;s comfortable, but I don&#039;t like it&#039;s looking... :/</description>
		<content:encoded><![CDATA[<p>Audi is pretty too, but I rather like BMW. About Mercedes&#8230; hmmm&#8230; maybe it&#8217;s comfortable, but I don&#8217;t like it&#8217;s looking&#8230; :/</p>
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		<title>By: Daniel H.</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199159</link>
		<dc:creator>Daniel H.</dc:creator>
		<pubDate>Tue, 16 Mar 2010 22:08:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199159</guid>
		<description>Comparing the Luxury Euro brands against American and Asian Luxury brands is fine but comparing it to a cheap Mazda is just wrong. Its like comparing a 13in CRT and a 73in HDTV.

 Also, the Active steering is just optional, its for Existing Benz drivers who want easy driving. But you dont need it if you dont want it. Technology is killing the car. Mercedes and all the other brands pump all these stuff standard into the car that driving it is no longer fun. BMW should back off and continue to make there cars more fun to drive.

I agree BMW is a bit costlier than the compitition from Asia and the US but its still cheaper than Mercs and Audi with similar specs. Asian Car makers,Audi, and Cadillac has there parent company such as Vw, GM, Toyota, Nissan, and Honda to finaice there cars. BMW is its own company in which they run Solo. Therefore, BMW has to be more expensive.

You also have to know that BMW set records to be broken and simply, that motivated other brands to create cars to break it. After that, BMW simply strikes and takes the trophy back. Preformance Sedans were not invented until the M535i was introduced. 

BMW should reduce there line of vehicles. The 3,5, and 7 series are the main line. The X3, X5, and the Z Series are extra but not that important.. Instead of having the 528i and 535i engines that are from the 3 series, They need to just sell the 320hp 540i ( from the 740i ) and the 550i. The 328i should be replaced with the 330i and there should be just the 740i and 750i Just 2 engines in each model ( not including the M cars) can make BMW a much more profit and a better player in the market.

What Freedom Rings wrote is offensive to some BMW fans but it is also a message to BMW. It is pretty much saying,

&quot;Wake up BMW, your not the winner anymore. Step up and take your trophy back&quot;.</description>
		<content:encoded><![CDATA[<p>Comparing the Luxury Euro brands against American and Asian Luxury brands is fine but comparing it to a cheap Mazda is just wrong. Its like comparing a 13in CRT and a 73in HDTV.</p>
<p> Also, the Active steering is just optional, its for Existing Benz drivers who want easy driving. But you dont need it if you dont want it. Technology is killing the car. Mercedes and all the other brands pump all these stuff standard into the car that driving it is no longer fun. BMW should back off and continue to make there cars more fun to drive.</p>
<p>I agree BMW is a bit costlier than the compitition from Asia and the US but its still cheaper than Mercs and Audi with similar specs. Asian Car makers,Audi, and Cadillac has there parent company such as Vw, GM, Toyota, Nissan, and Honda to finaice there cars. BMW is its own company in which they run Solo. Therefore, BMW has to be more expensive.</p>
<p>You also have to know that BMW set records to be broken and simply, that motivated other brands to create cars to break it. After that, BMW simply strikes and takes the trophy back. Preformance Sedans were not invented until the M535i was introduced. </p>
<p>BMW should reduce there line of vehicles. The 3,5, and 7 series are the main line. The X3, X5, and the Z Series are extra but not that important.. Instead of having the 528i and 535i engines that are from the 3 series, They need to just sell the 320hp 540i ( from the 740i ) and the 550i. The 328i should be replaced with the 330i and there should be just the 740i and 750i Just 2 engines in each model ( not including the M cars) can make BMW a much more profit and a better player in the market.</p>
<p>What Freedom Rings wrote is offensive to some BMW fans but it is also a message to BMW. It is pretty much saying,</p>
<p>&#8220;Wake up BMW, your not the winner anymore. Step up and take your trophy back&#8221;.</p>
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		<title>By: wazon8</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199141</link>
		<dc:creator>wazon8</dc:creator>
		<pubDate>Tue, 16 Mar 2010 21:06:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199141</guid>
		<description>What a crap, but on the other hand what to expect from someone who is ready to compare BMW with Mazda?! I recommend this guy to take trip to Mazda&#039;s dealer and BMW dealer, and compare what he would get form BMW and Mazda. And it would be better, if he drove any decent BMW frist.</description>
		<content:encoded><![CDATA[<p>What a crap, but on the other hand what to expect from someone who is ready to compare BMW with Mazda?! I recommend this guy to take trip to Mazda&#8217;s dealer and BMW dealer, and compare what he would get form BMW and Mazda. And it would be better, if he drove any decent BMW frist.</p>
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		<title>By: Freedom Rings</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199137</link>
		<dc:creator>Freedom Rings</dc:creator>
		<pubDate>Tue, 16 Mar 2010 20:55:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199137</guid>
		<description>Source 

http://www.thetruthaboutcars.com/can-bmw-remain-the-ultimate-money-machine/</description>
		<content:encoded><![CDATA[<p>Source </p>
<p><a href="http://www.thetruthaboutcars.com/can-bmw-remain-the-ultimate-money-machine/" rel="nofollow">http://www.thetruthaboutcars.com/can-bmw-remain-the-ultimate-money-machine/</a></p>
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		<title>By: Freedom Rings</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199135</link>
		<dc:creator>Freedom Rings</dc:creator>
		<pubDate>Tue, 16 Mar 2010 20:50:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199135</guid>
		<description>No Sir I should have posted the blog I got it from would just like to hear your thoughts.</description>
		<content:encoded><![CDATA[<p>No Sir I should have posted the blog I got it from would just like to hear your thoughts.</p>
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		<title>By: Freedom Rings</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199134</link>
		<dc:creator>Freedom Rings</dc:creator>
		<pubDate>Tue, 16 Mar 2010 20:49:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199134</guid>
		<description>Whats a Ricer ?</description>
		<content:encoded><![CDATA[<p>Whats a Ricer ?</p>
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		<title>By: BMWM6</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199125</link>
		<dc:creator>BMWM6</dc:creator>
		<pubDate>Tue, 16 Mar 2010 20:26:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199125</guid>
		<description>let me correct that I just noticed my errors

He was contradicting his self

and he was for and against BMW many times

it seems really silly</description>
		<content:encoded><![CDATA[<p>let me correct that I just noticed my errors</p>
<p>He was contradicting his self</p>
<p>and he was for and against BMW many times</p>
<p>it seems really silly</p>
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		<title>By: BMWM6</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199123</link>
		<dc:creator>BMWM6</dc:creator>
		<pubDate>Tue, 16 Mar 2010 20:23:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199123</guid>
		<description>He was contradicting his self 

and he was and against BMW many times 

It seems really silly</description>
		<content:encoded><![CDATA[<p>He was contradicting his self </p>
<p>and he was and against BMW many times </p>
<p>It seems really silly</p>
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		<title>By: Giom</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199118</link>
		<dc:creator>Giom</dc:creator>
		<pubDate>Tue, 16 Mar 2010 20:08:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199118</guid>
		<description>There&#039;s so much inaccuracy in this piece of uneducated literature, that it doesn&#039;t warent an educated reply. Typical case of &#039;my dad is stronger than yours.&#039; Yea, what ever...</description>
		<content:encoded><![CDATA[<p>There&#8217;s so much inaccuracy in this piece of uneducated literature, that it doesn&#8217;t warent an educated reply. Typical case of &#8216;my dad is stronger than yours.&#8217; Yea, what ever&#8230;</p>
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	<item>
		<title>By: BMWM6</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199115</link>
		<dc:creator>BMWM6</dc:creator>
		<pubDate>Tue, 16 Mar 2010 20:00:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199115</guid>
		<description>3 minutes 10 seconds

Are those your own words

What are you trying to prove it was all over place

especially near the end on why bmw has to raise there price and in the beginning you said that bmw is much more expensive than there competitors

Please explain

Oh and also the BMW M3 is litterally The best handling car on the planet</description>
		<content:encoded><![CDATA[<p>3 minutes 10 seconds</p>
<p>Are those your own words</p>
<p>What are you trying to prove it was all over place</p>
<p>especially near the end on why bmw has to raise there price and in the beginning you said that bmw is much more expensive than there competitors</p>
<p>Please explain</p>
<p>Oh and also the BMW M3 is litterally The best handling car on the planet</p>
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		<title>By: BMWM6</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199111</link>
		<dc:creator>BMWM6</dc:creator>
		<pubDate>Tue, 16 Mar 2010 19:54:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199111</guid>
		<description>I wonder how fast I can read that.

Ill post my time as soon as im done reading it</description>
		<content:encoded><![CDATA[<p>I wonder how fast I can read that.</p>
<p>Ill post my time as soon as im done reading it</p>
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		<title>By: Freedom Rings</title>
		<link>http://www.bmwblog.com/2010/03/15/photo-comparison-f11-bmw-5-series-touring-audi-a6-avant-and-mercedes-e-class-estate/#comment-199099</link>
		<dc:creator>Freedom Rings</dc:creator>
		<pubDate>Tue, 16 Mar 2010 19:24:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=30914#comment-199099</guid>
		<description>Yesterday, Consumer Reports (CR) rated Cadillac’s new CTS a better whip than both a BMW 328i and Mercedes C300. Never mind that CR preferred the Infiniti G35 and Acura TL. A Bimmer had been bested by a Caddy! This is news! Bimmers are the buff book benchmark! Yes, well, tying the commercial success of BMW’s 3s and 5s to their on-road abilities is a perfect example of false synchronicity. While many models are justly coveted for their dynamic delights, their on-road performance is tangential to their sales appeal. BMW’s mojo lies elsewhere, in a more precarious place.

It’s worth repeating: in most head-to-head competitions, BMWs no longer deliver a knock-out blow. Their straight-line speed is impressive, but there are faster. Their interiors are nice, but Audi’s are better. Their seats are wonderful, but the passenger accommodations offer precious little lebensraum for the buck. Speaking of which, BMWs are significantly more expensive and/or under-equipped vis a vis their price-equivalent competition.

This leaves one strong link to BMW’s “Ultimate Driving Machine” brand boast: handling. Again, there are better handling cars– especially considering BMW’s recent penchant for passion-killing run-flat tires and active steering. More generally, does anyone seriously suggest BMWs are the best handling cars throughout their [enormous] model range? Plenty of Mazda, Infiniti, Mercedes and (now) Cadillac fans are willing to throw down to the Roundel’s rep for corner-carving kudos.

The truth about BMW is this: while the brand gets mad props from motor-journalists, the German automaker banks its bucks thanks to a very different demographic with a very different concept of “performance.”

While BMW still aims for the luxury car market stratosphere (the 7-Series and Rolls, neither of which amount to much) and slums it in the lower reaches (the premium-priced MINI line), the propeller badge might as well be a rifle sight. And yuppies are in the crosshairs. 

No car is more identified with a particular rung of the corporate ladder than BMW. Nothing says “mover and shaker” more than an alphabet soup 3 or 5 in a reserved parking place. We’re not talking about the top slot; the truly highly-placed drive something with more presence. BMW is the ne plus ultra for upper middle execs, corporate clones whose cars must stand out from the “ordinary” (cynics might say “practical”) machines driven by the company’s lesser lights.

Overpaying is part of the cachet, “I’m going places, and I don’t need to worry about what it cost.” Sure, Bimmer’s rep for speed and handling is a nice seasoning. But truth be told, the sort of person who regularly buys/leases a BMW probably doesn’t have the time to go joyriding. The exact position of this “Bimmer spot” within the corporate hierarchy varies from country to country, but the template remains the same: Urban Professional on the Move. 

On the Move. Ultimate Driving Machine. Done. It doesn’t really matter if a BMW lives up to its strapline– just as long as this business suit-wearing herd member buys the brief. The ultimate driving in question is symbolic; the BMW brand represents the single-minded “drive” known as personal ambition. Not to coin a phrase, if you own a BMW, you’re moving forward.Onwards. Upwards.

BMW’s recent, phenomenal success is tied almost exclusively to the explosive success of this well-fed corporate demographic. Some argue that the brand’s move down market has hurt their brand cachet. The opposite may be true. Ironic as it sounds, appealing to the upper middle class pack mentality may have propelled the propeller people’s products to even greater heights, saleswise. 

And now, the reckoning?

If there is a significant worldwide economic downturn, existing and potential BMW buyers may not make enough bonus– or simply feel “safe” enough– to take on a new car after three to five years. Should the corporate axeman’s blade swing through the lower executive level with particular violence, BMW sales will suffer widespread decapitation.

That’s the problem with near luxury products. They’re not expensive enough to rise aove the fray, and they’re not cheap enough to fly under the corporate accountant’s radar.

Meanwhile, exchange rates are making things even more precarious. To compensate for currency fluctuations, BMW must either raise model prices and enter into entirely different segments or hold the line and take the hit on profits. Whether here [U.S.] or abroad, the falling dollar threatens to move its models up one or more “classes.” Instead of merely being notably more expensive than their Japanese and American competitors– for which “badge cachet” compensates– BMWs are becoming especially expensive.

If you thought the end of the SUV boom was bad for Detroit, The Big 2.8s exposure looks modest compared with BMW’s potential exposure to a general economic downturn. As Porsche proved back at the tail end of the 80s, if the worst happens, all BMW can do is… wait.</description>
		<content:encoded><![CDATA[<p>Yesterday, Consumer Reports (CR) rated Cadillac’s new CTS a better whip than both a BMW 328i and Mercedes C300. Never mind that CR preferred the Infiniti G35 and Acura TL. A Bimmer had been bested by a Caddy! This is news! Bimmers are the buff book benchmark! Yes, well, tying the commercial success of BMW’s 3s and 5s to their on-road abilities is a perfect example of false synchronicity. While many models are justly coveted for their dynamic delights, their on-road performance is tangential to their sales appeal. BMW’s mojo lies elsewhere, in a more precarious place.</p>
<p>It’s worth repeating: in most head-to-head competitions, BMWs no longer deliver a knock-out blow. Their straight-line speed is impressive, but there are faster. Their interiors are nice, but Audi’s are better. Their seats are wonderful, but the passenger accommodations offer precious little lebensraum for the buck. Speaking of which, BMWs are significantly more expensive and/or under-equipped vis a vis their price-equivalent competition.</p>
<p>This leaves one strong link to BMW’s “Ultimate Driving Machine” brand boast: handling. Again, there are better handling cars– especially considering BMW’s recent penchant for passion-killing run-flat tires and active steering. More generally, does anyone seriously suggest BMWs are the best handling cars throughout their [enormous] model range? Plenty of Mazda, Infiniti, Mercedes and (now) Cadillac fans are willing to throw down to the Roundel’s rep for corner-carving kudos.</p>
<p>The truth about BMW is this: while the brand gets mad props from motor-journalists, the German automaker banks its bucks thanks to a very different demographic with a very different concept of “performance.”</p>
<p>While BMW still aims for the luxury car market stratosphere (the 7-Series and Rolls, neither of which amount to much) and slums it in the lower reaches (the premium-priced MINI line), the propeller badge might as well be a rifle sight. And yuppies are in the crosshairs. </p>
<p>No car is more identified with a particular rung of the corporate ladder than BMW. Nothing says “mover and shaker” more than an alphabet soup 3 or 5 in a reserved parking place. We’re not talking about the top slot; the truly highly-placed drive something with more presence. BMW is the ne plus ultra for upper middle execs, corporate clones whose cars must stand out from the “ordinary” (cynics might say “practical”) machines driven by the company’s lesser lights.</p>
<p>Overpaying is part of the cachet, “I’m going places, and I don’t need to worry about what it cost.” Sure, Bimmer’s rep for speed and handling is a nice seasoning. But truth be told, the sort of person who regularly buys/leases a BMW probably doesn’t have the time to go joyriding. The exact position of this “Bimmer spot” within the corporate hierarchy varies from country to country, but the template remains the same: Urban Professional on the Move. </p>
<p>On the Move. Ultimate Driving Machine. Done. It doesn’t really matter if a BMW lives up to its strapline– just as long as this business suit-wearing herd member buys the brief. The ultimate driving in question is symbolic; the BMW brand represents the single-minded “drive” known as personal ambition. Not to coin a phrase, if you own a BMW, you’re moving forward.Onwards. Upwards.</p>
<p>BMW’s recent, phenomenal success is tied almost exclusively to the explosive success of this well-fed corporate demographic. Some argue that the brand’s move down market has hurt their brand cachet. The opposite may be true. Ironic as it sounds, appealing to the upper middle class pack mentality may have propelled the propeller people’s products to even greater heights, saleswise. </p>
<p>And now, the reckoning?</p>
<p>If there is a significant worldwide economic downturn, existing and potential BMW buyers may not make enough bonus– or simply feel “safe” enough– to take on a new car after three to five years. Should the corporate axeman’s blade swing through the lower executive level with particular violence, BMW sales will suffer widespread decapitation.</p>
<p>That’s the problem with near luxury products. They’re not expensive enough to rise aove the fray, and they’re not cheap enough to fly under the corporate accountant’s radar.</p>
<p>Meanwhile, exchange rates are making things even more precarious. To compensate for currency fluctuations, BMW must either raise model prices and enter into entirely different segments or hold the line and take the hit on profits. Whether here [U.S.] or abroad, the falling dollar threatens to move its models up one or more “classes.” Instead of merely being notably more expensive than their Japanese and American competitors– for which “badge cachet” compensates– BMWs are becoming especially expensive.</p>
<p>If you thought the end of the SUV boom was bad for Detroit, The Big 2.8s exposure looks modest compared with BMW’s potential exposure to a general economic downturn. As Porsche proved back at the tail end of the 80s, if the worst happens, all BMW can do is… wait.</p>
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