Comments on: Column: When a Supplier Is More Than a Supplier http://www.bmwblog.com/2009/12/13/column-when-a-supplier-is-more-than-a-supplier/ BMW News, Reviews, Test Drives, Photos And Videos Mon, 13 Feb 2012 17:16:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: shonguiz http://www.bmwblog.com/2009/12/13/column-when-a-supplier-is-more-than-a-supplier/#comment-177174 shonguiz Tue, 15 Dec 2009 23:26:09 +0000 http://www.bmwblog.com/?p=25631#comment-177174 Actually BMW outsourcing some developpement is very usual, cf AVL. Actually BMW outsourcing some developpement is very usual, cf AVL.

]]> By: X5 SoB http://www.bmwblog.com/2009/12/13/column-when-a-supplier-is-more-than-a-supplier/#comment-177126 X5 SoB Tue, 15 Dec 2009 14:46:21 +0000 http://www.bmwblog.com/?p=25631#comment-177126 It only becomes a problem if proprietary technology of BMW's appears in on Opels. Then, conflict of interest comes into play. It only becomes a problem if proprietary technology of BMW’s appears in on Opels. Then, conflict of interest comes into play.

]]> By: Auday http://www.bmwblog.com/2009/12/13/column-when-a-supplier-is-more-than-a-supplier/#comment-176918 Auday Mon, 14 Dec 2009 06:14:50 +0000 http://www.bmwblog.com/?p=25631#comment-176918 this is where I see BMW losing focus and gradually changing from a company that is defined by engineering state of the art cars that carry the BMW badge as a brand that represents that engineering essence, ... to a brand management company that has a great well known brand which could sell anything and they themselves would do anything to capitalize on that brand to make more profit ... The sad part is that most BMW customers these days wouldn't be able to tell if you put a BMW interior, exterior and logo on a Honda and sell it to them as a BMW... all they care about is to social status that comes with the brand, and BMW knows that and is taking advantage of it. this is where I see BMW losing focus and gradually changing from a company that is defined by engineering state of the art cars that carry the BMW badge as a brand that represents that engineering essence, … to a brand management company that has a great well known brand which could sell anything and they themselves would do anything to capitalize on that brand to make more profit …

The sad part is that most BMW customers these days wouldn’t be able to tell if you put a BMW interior, exterior and logo on a Honda and sell it to them as a BMW… all they care about is to social status that comes with the brand, and BMW knows that and is taking advantage of it.

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