Old and new BMW ad campaigns – Part One

Interesting | July 21st, 2008 by 11

I have always been fascinated with vintage advertisements and I have been an enthusiast collector of those old ads. I am also fascinated by the …

I have always been fascinated with vintage advertisements and I have been an enthusiast collector of those old ads. I am also fascinated by the design quality and futuristic vision of older printed advertisements, ads that were created in an era where there is no internet and no online marketing campaigns.

As I have mentioned before many times, I am always impressed by BMW's marketing department and their vision in portraying their products in the best way possible, creating effective ad campaigns that draw attention. Just to refer to a recent marketing campaign launched by BMW in Moscow, Russia, Never Stand Still, you can clearly see the visionary ideas that are "cooked" inside the BMW headquarter in Munich. From my understanding, the BMW marketing campaigns are most of the time outsourced to ingenious marketing firms, while others are created by their own employees.

So, to get to the point, the other day while looking for some older BMW ads, I came across an amazing thread on Germancarzone.com. The topic was started by one of their long time members who goes by the screen name BMW Power. With his permission, we are going to show you some amazing design work that will impress even the non-BMW fanboys. While browsing through the same topic, I noticed even more ads posted by the guys at bmwe36blog.com, owned by Tony, one of our long time readers. With this ocassion, I would like to thank him also for the great reserach work in finding all those vintage printed ads. In our compilation below, we included some newer advertisements as well, to show the full picture here.

To conclude this short introduction, I hope you will enjoy them and if you have any more ads that we missed, hidden somewhere on your hard drive, please feel free to email them to us at email Old and new BMW ad campaigns   Part One

Don't forget to leave a comment here telling everyone which one is your favorite ad.

thumb wNTA1OTE2NnM0MTNkZmQzMXk1NDE3D Old and new BMW ad campaigns   Part One

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