Old and new BMW ad campaigns – Part One

Interesting | July 21st, 2008 by 11

I have always been fascinated with vintage advertisements and I have been an enthusiast collector of those old ads. I am also fascinated by the …

I have always been fascinated with vintage advertisements and I have been an enthusiast collector of those old ads. I am also fascinated by the design quality and futuristic vision of older printed advertisements, ads that were created in an era where there is no internet and no online marketing campaigns.

As I have mentioned before many times, I am always impressed by BMW's marketing department and their vision in portraying their products in the best way possible, creating effective ad campaigns that draw attention. Just to refer to a recent marketing campaign launched by BMW in Moscow, Russia, Never Stand Still, you can clearly see the visionary ideas that are "cooked" inside the BMW headquarter in Munich. From my understanding, the BMW marketing campaigns are most of the time outsourced to ingenious marketing firms, while others are created by their own employees.

So, to get to the point, the other day while looking for some older BMW ads, I came across an amazing thread on Germancarzone.com. The topic was started by one of their long time members who goes by the screen name BMW Power. With his permission, we are going to show you some amazing design work that will impress even the non-BMW fanboys. While browsing through the same topic, I noticed even more ads posted by the guys at bmwe36blog.com, owned by Tony, one of our long time readers. With this ocassion, I would like to thank him also for the great reserach work in finding all those vintage printed ads. In our compilation below, we included some newer advertisements as well, to show the full picture here.

To conclude this short introduction, I hope you will enjoy them and if you have any more ads that we missed, hidden somewhere on your hard drive, please feel free to email them to us at Old and new BMW ad campaigns   Part One

Don't forget to leave a comment here telling everyone which one is your favorite ad.

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Continued

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

 Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

Old and new BMW ad campaigns   Part One

  • Benny

    Very cool Ads :-)

  • Eric

    I guess it’s true what they say.. Blogs really are just a repost of another blog’s work…

  • Horatiu B.

    @Eric: Sorry that you’re disappointed Eric. Blogs are really just another way to “touch” your readers, fan base or just simply people that don’t have time to surf all the subject related websites, forums, blogs etc…

    I’m sure not all our readers have time nor the desire to read 10+ BMW sites a day, so therefore, we try to bring the most important or simply interesting BMW topics, in one place.

  • Eric

    I know what blogs are.. everything here already has a logo of 1-2 sites. I guess news can’t always be new.

  • Jon Harper

    awesome!

  • http://www.rawautos.com RawAutos

    Whoa, relax there, Eric. It’s almost impossible to find a lot of those advertisements anywhere else. E36 Blog has done a nice job being the only people out there to find the Euro ads and put them online. Give Horatiu a break.

    Horatiu, I think I have a few more that aren’t up there. I shall e-mail them to you. I have almost every one of those that you posted up. I have a whole folder dedicated to BMW ads, hahaha.

  • siohumelele msomi

    All i can and want to say is this is amazing…..looking at these adverts really bought tears to my eyes…i must say this was probably the most motivational thing and inspirational i have ever seen…im 20 studing international marketing and i have loved bmw ever since i saw their first ad. i always would look at them or watch them on tv and really analys them comparing my ideas to what is there….seeng these ads here now really has givin me the va va beema to love bmw even more but damn things like these are the things that a person lives for….10 out of 10

  • http://www.serialmicrosoftoffice2007.totalh.com Kellie Margo Ford

    how long have you been running this site… i should’ve known about it a long time ago, anyway this post just made my day, thank you and keep posting

  • Pingback: BMW ad | Bets Video Provider

  • Anna-bella1973

    My Late father, Bill Ritchie was the Art Director during the 1970s and 1980s at Primary Contact advertising agency. BMW was one of his many clients. Those words were my Dads – “The Ultimate Driving Machine”, the design and type set.
    I feel so very proud to see these adverts, it certainly brings tears to my eyes.

    • BMW4Life

      Very Cool!

BMWBLOG

NEWSLETTER