What Does “Freude am Fahren” Mean — and Where Did It Come From?
From a 1936 ad for the BMW 326 to EVs — the story behind three words that defined a brand.
Freude am Fahren
Fifty Five years of “Freude am Fahren”: The quintessential BMW slogan
We take a look at the fifty-five year history of BMW's "Freude am Fahren" (Sheer Driving Pleasure) slogan and how it came about.
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