Video: BMW Gina Light Visionary Concept

Videos | June 10th, 2008 by 10

Just a few hours ago, BMW has released the first photos of the BMW Gina Light Vision Concept and our colleague Benny has already published …

Just a few hours ago, BMW has released the first photos of the BMW Gina Light Vision Concept and our colleague Benny has already published the photos for our readers.

But,  I have one more thing to add to the BMW Gina craziness, a video also made available by BMW in which the Gina Concept is being explained in more detail.


10 responses to “Video: BMW Gina Light Visionary Concept”

  1. Rich says:

    Wow this is completely revolutionary! Very very trippy.

    But what’s up with the vagina-like hood @ 1:48?

  2. Rich says:

    Another thought – how much would you cry if this got keyed?

  3. Mark says:

    VERY strange and borderline creepy…visions of some horror movie where the driver is suddenly sucked screaming and kicking under the skin…also, how are we supposed to add fluids like windshield wiper juice, etc???

    While the concept is interesting, this is not quite what I was expecting….


  4. Mark says:


    In a car like this, I do not think that “keyed” is the word….we would create a whole new meaning to the word “knifed”!!!


  5. hmm.. thank you very much. usefull information

  6. Janet20 says:

    Super. It took almost a day to find this info. Thanks! Good job. :)

  7. marc says:

    Auto/ Designer accuses BMW: they copied me. The Public Prosecutor’s office in Rome is investigating
    28-02-2009 11:52
    “The ‘Gina’ concept car covering was patent protected ”
    Rome, 28 Feb. (Apcom) – The ‘Gina’ BMW is a prize-winning concept car, but the idea of using a fabric covering for the bodywork is now said to have been copied from an Italian. This is the subject of the lawsuit initiated by fashion designer Giuseppe Bianco, owner of a number of young fashion labels, and filed with the Rome Public Prosecutor a few days ago. Public Prosecutor Marcello Monteleone is believed to be assessing the case presented by lawyer Carlo Cirillo, which contains allegations of counterfeiting under articles 473 and 474 of the penal code and under the provisions of the so-called ‘industrial property code’, as defined in the law of 10 February 2005, number 30, article 127.
    Specifically, according to the lawsuit, Bianco designed an exclusive procedure in 2005 by which any covering material, from leather to fabric to more technical materials, could be applied to the external body of cars and other motor vehicles, “making the covering impermeable and resistant to atmospheric agents”. After registration of the patent, exhibition at the 2006 Bologna Motor show, and coverage on the Tg5 Italian TV channel, Bianco was confident, happy in the knowledge that he had invented something innovative. Then, in the middle of 2008 he discovered that BMW had presented a concept car with a fabric body: the Gina, acronym for ‘Geometry and functions in ‘n’ adaptions’. So Bianco felt that there was nothing for it but to assert his rights.
    The battle between this small inventor from Italy and the German colossus began last August, when lawyer Carlo Cirillo informed the legal offices of BMW that his client was the “owner of the rights following the filing of a formal application to register the patent for a fabric covering for motor vehicles” and warning the German company to “cease any activity in conflict with this”. After further contacts between lawyer Carlo Cirillo and the legal consultants from BMW’s patents office, and despite all the documentation presented in support of Bianco’s case, the Gina was exhibited at the museum in Munich and from 11 to 15 February of last year at the Salon Concept Car Hotel National des Invalides Plauce Vebaun, in Paris.
    As reported in the newspapers, at that event in the shadow of the Eiffel Tower, the Gina won the award of ‘Grand prix du plus beau concept car de l’annèe 2008’. But Bianco was not willing to let matters lie. He made a video with his accusations and posted it on Youtube. The process involved in this work on the car and the application of the materials, as shown on the carbodydesign website, source BMW press office, is exactly the same as the one he designed. In his lawsuit, the designer also refers to a visit by a BMW manager to his stand at the Motorshow. Lawyers Carlo Cirillo and Pamela Baglivo, who presented his case with the collaboration of lawyer Micol Cupo Pagano, explain: “Our client hopes that this will throw light on the matter.”
    Lawyer Carlo Cirillo adds: “It is clear that if the judicial authorities recognize this as a violation of Mr. Bianco’s patent rights, we are looking at damage on a huge scale, taking into consideration the enormous publicity potential of the internet coverage used in handling this issue. So I hope that this will bring protection to the offended party, the small businessman, against a multinational company with great economic resources.”

  8. marc says:

    Designer in battle against BMW for “Gina”


    Source: Corriere della Sera 01/03/2009 – Michele Manno

    It is certainly a strange case that has ended up on the desk of the Public Prosecutor in Rome.
    You could almost say that the two contestants are the present situation and the future.
    The present situation is represented by designer Giuseppe Bianco; the future by the well-known BMW car manufacturers.
    Why future? Because BMW recently won an award in Paris for the most beautiful “Concept Car of 2008”.
    The car has an unusual name: ”Gina”. And we know for a fact that, like Gina Lollobrigida and all other women, Gina loves elegant clothes. So much so that she has been called the “Light visionary model”.
    She is a car that we will never actually see on the road, like all “concept cars” which, by definition, propose new ideas destined to take shape on the roads of everyday life some time in the near future. The idea is in the composition of the car body, consisting principally of an elasticized fabric stretched over the frame which can be modified at the touch of a button, depending on the driver’s tastes. So it is a fabric to suit all occasions, from a simple meal in a pizzeria to a Gala evening in Monte Carlo. It is a kind of travelling haute couture wardrobe.
    But this is where the present, with its laws and regulations, impacts on “Gina’s” destiny. Fashion designer Giuseppe Bianco has initiated a case against BMW, alleging counterfeit and the violation of the industrial property law, claiming that it was he who, in 2005, invented the exclusive procedure by which it is possible to apply any type of covering (leather, fabric and technical materials) to the body of a car or motorbike, thus making “the coverings themselves impermeable and resistant to atmospheric agents”. Before turning to the justice system, in this case public prosecutor Marcello Monteleone, Giuseppe Bianco’s lawyers warned BMW not to continue any activities connected with the use of this process. But the car was still presented.
    Whatever the truth of the matter – and legal battles over patents are usually complex – perhaps one day we will hear the verdict. It is up to the judiciary to decide who is right and who is wrong: but for once the case does not concern murder, disputes or violence, but the future of a car; and the prosecution and defence have to make a decision about “Gina”.

  9. marc says:

    Auto/ Stilista contro Bmw, Pm Roma delega indagini a Gdf

    Investigatori delle Fiamme gialle ricostruiscono vicenda
    Fonte: APCOM del 05/08/2009

    La Procura di Roma ha delegato alla Guardia di finanza accertamenti rispetto all’indagine nata dalla denuncia contro la Bmw, presentata da uno stilista secondo il quale la casa automobilistica teutonica avrebbe copiato l’idea del rivestimento in stoffa della carrozzeria. Quel progetto è stato per attuato in una concept car, la Gina, acronimo di ‘Geometry and functions in ‘n’ adaptions, presentata in alcune rassegne di auto di lusso e per molto tempo ospitata nello stesso museo della Bmw, a Monaco. Secondo quanto si è appreso il pm Marcello Monteleone, dopo aver ricevuto una consulenza tecnica di parte, ha deciso di vederci chiaro ed ha dato disposizione agli investigatori della Gdf, prima di sentire lo stesso stilista, Giuseppe Bianco, e poi di ascoltare tutta un’altra serie di testi che erano stati indicati nell’esposto che era stato depositato nei mesi scorsi a piazzale Clodio dal difensore del piccolo imprenditore, l’avvocato Carlo Cirillo. Nella denuncia si spiega che Bianco, nel 2005, ha ideato un esclusivo procedimento con il quale si poteva applicare qualsiasi rivestimento, dalla pelle, alla stoffa, ai materiali più tecnici, sulla carrozzeria esterna di auto e motoveicoli “rendendo i rivestimenti stessi impermeabili e resistenti agli agenti atmosferici”. Dopo la registazione del brevetto, l’esposizione al Motorshow di Bologna nel 2006, un servizio televisivo del Tg5, Bianco era tranquillo, sicuro di aver inventato qualcosa d’innovativo. Ma ecco che in pieno 2008 lo stilista scopre che la Bmw ha presentato la Gina. E allora ricorda la visita, nello stand che aveva a Bologna, di un manager della casa tedesca che si disse molto interessato alla sua scoperta. Nella consulenza svolta dal perito Corrado Cesaroni, si legge: “Il modello Bmw non ha capacità distintiva rispetto ai prodotti che incorporano il disegno o modello registrato da Bianco”.

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