Tag Archives: Story Of Joy

Video: “The Story of Joy” – The un-aired commercial

Videos | September 13th, 2010 by Horatiu Boeriu

The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story …

Join us at 2:30PM EST – Live Webcast with Jack Pitney, VP of BMWNA

Interesting | April 1st, 2010 by Horatiu Boeriu

Please join us today, Thursday, April 1st, at 2:30 EST (1:30PM CST, 11:30AM PST) for a webcast live from the BMW booth at the 2010 …

BMWBLOG to Interview Jack Pitney, VP of Marketing BMW NA – Submit Your Questions About The Joy Campaign

Featured Posts, Interesting | March 13th, 2010 by Horatiu Boeriu

“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW …

BMW. Physics lesson: Joy is Futureproof

Videos | February 26th, 2010 by Horatiu Boeriu

The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two …

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Interview: Dr. Oetker Speaks of Joy

Others | February 22nd, 2010 by Hugo Becker

  I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! …

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BMW introduces Joy campaign to its Olympic marketing efforts

News | February 14th, 2010 by Horatiu Boeriu

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening …

2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1!

Interesting | November 6th, 2009 by Horatiu Boeriu

The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to …

BMW. Jump for Joy. Part 2 – A “stab” at Audi

Videos | October 5th, 2009 by Horatiu Boeriu

The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the …

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