Stefanie Wurst

All Things MINI with Stefanie Wurst

All Things MINI with Stefanie Wurst

At the 2023 Goodwood Festival of Speed, BMWBLOG got to chat with Stefanie Wurst, Head of MINI, about the brand’s future, its navigating digitalization, a direct-to-customer sales model, and more. The conversation gave us an…

Stefanie Wurst Is Now The New Boss Of MINI Brand

Stefanie Wurst Is Now The New Boss Of MINI Brand

MINI is doing better than ever after selling just over 300,000 cars in 2021 or 3.3% more than the year before. Demand for plug-in hybrids and EVs is on the rise as electrified models accounted…