The rise of electrified cars depends on the customers’ demand. Yet, the issue is that customers are more often than not worried about the infrastructure for electric vehicles. That’s a problem that companies like BMW…
According to some pundits, the new face of the 4 Series Coupe doesn’t fit in the typical BMW patterns. But what are those patterns exactly? Take a look throughout BMW’s history and you’ll quickly notice…
Despite China’s car sales falling for nine months, BMW continues to bet on the Chinese market and its fast growing middle class. At a roundtable with journalists from around the world, Pieter Nota, Board of…
On 1 January 2018 Pieter Nota will join the Board of Management of BMW AG and head the division responsible for sales and brand BMW as well as aftersales for the BMW Group. Following the…
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