BMW Says It Doesn’t Have To Lower Prices In China To Remain Competitive
BMW CEO Oliver Zipse the brand is strong enough to maintain its market share without resorting to price cuts to compete with rivals.
Oliver Zipse
BMW CEO Oliver Zipse Named Newsweek’s Auto Disruptors Visionary of the Year
BMW's CEO Oliver Zipse was just name Newsweek's Auto Disruptors Visionary of the Year for his unique approach to the future.
BMW Will Go Purely Electric Before 2030 In Certain Markets If Necessary
BMW chairman Oliver Zipse says the company will end sales of cars with combustion engines before 2030 in individual markets, if necessary.
BMW Says Licensing Hydrogen Tech To Other Automakers Is A Possibility
BMW chairman Oliver Zipse is not ruling out licensing hydrogen fuel cell technology to other companies, but says it "must make sense."
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BMW iX5 Hydrogen: “Next Coolest Car to Drive”, says CEO Oliver Zipse
BMW iX5 Hydrogen is a revolutionary car set to be tested in small fleets. CEO Oliver Zipse has described the car as the "coolest thing to drive"
BMW CEO Says Neue Klasse Will Set EV Benchmark For Range, Charging Speed, Pricing
BMW CEO Oliver Zipse promises the next-generation of electric cars due in 2025 on the Neue Klasse platform will set several benchmarks.
BMW CEO Warns Electric Vehicles Will Never Be Cheap
BMW CEO Oliver Zipse told CNBC in Las Vegas during CES that EVs won't be cheap but they'll get more affordable once production is scaled up.
BMW CEO Thinks Big Car Screens Will Be Gone In 10 Years, Possibly Banned
BMW CEO Oliver Zipse believes huge driver displays and infotainments will be a thing of the past in about a decade from now.
BMW Says Suppliers Will Never Have Direct Access To Customer Data
In a speech at the Bosch ConnectedWorld, BMW CEO Oliver Zipse said suppliers won't have direct access to the infotainment inside a customer car.
BMW Boss Defends Design Direction: Controversy Pays Off And Almost Everyone Loves The XM
BMW chairman Oliver Zipse argues you can't have a future-oriented design without controversy. This styling approach will continue.
BMW Boss: ICE Ban Is Dangerous Because Not Everyone Can Afford EVs
BMW chairman Oliver Zipse says banning sales of new cars with combustion engines would force people to drive their old cars because EVs are pricey.
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