As of today citizens of Berlin, visitors to the German capital and Facebook users worldwide can make their choice when MINI presents the MINI family on Berlin’s Kurfürstendamm boulevard as part of the guerilla campaign “It’s personal”.
MINI has officially kicked off the MINI Countryman Wanderlust campaign, an initiative that encourages fans from all over the world to get away from the everyday routine to discover something new and risk an adventure.
MINI releases one of their typical funky, fresh, hipster videos showcasing their continuously increasing family. The MINI lineup has now grown to four vehicles and a few others are in the pipeline, R59 Coupe, R58 Roadster and R61 Paceman.
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Celebrations for the launch of the new MINI Countryman culminated in world-exclusive performances by megastar producer, Timbaland and U.S. country singer Michelle Branch
New MINI Countryman launches with Timbaland-Produced track 'Getaway' at the 'MINI Countryman Open Air' in London.
"In keeping with the brand’s “Creative Use of Space” philosophy, MINI is holding an international design competition to celebrate the launch of the MINI Countryman in suitable style.
