When Max Missoni quietly joined BMW in late 2024, it may not have seemed like a seismic event. Yet for those who follow automotive design closely, the move signaled one of the most consequential shifts…
Design is a big deal at BMW. Iconic cues like kidney grilles, Hofmeister kinks, and quad-headlights once dominated every model in the lineup. But those days are mostly in the past — that’s what we…
The name Maximilian Missoni isn’t one most would consider “household.” Unless, of course, your family members routinely regale one another with tales of Volvo and Volkswagen design triumphs. While names like Bangle or Giugiaro may…
BMW is undergoing a significant reorganization of its design department, bringing in new talent and restructuring its leadership under the guidance of Adrian van Hooydonk, the current Head of Design. In a recent exclusive interview…
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