M hybrid

New BMW M CEO confirms the electrification of the brand

New BMW M CEO confirms the electrification of the brand

Markus Flasch, the new CEO of BMW M, has reaffirmed the company’s commitment to electrify its future models. For Motoring Australia, Flasch said that the electrified M models will not interfered with the sales of…

BMW M boss says electric M cars are inevitable

BMW M boss says electric M cars are inevitable

According to the M boss, Frank Van Meel, future electric M cars are “unavoidable.” In an interview with AutoExpress, Van Meel said the question is not whether electrification will be part of M, but rather…