“The ultimate driving machine” slogan makes a comback
BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year.
Joy
Live Webcast with Jack Pitney, VP of Marketing BMWNA – April 1, 2:30PM EST
We have regrouped, learned from the previous unfortunate experience and with the help of BMW of North America, we have...
BMW introduces Joy campaign to its Olympic marketing efforts
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.”
BMW X1 Live Tour in the snow: Joy is xDrive
We had the opportunity to attend the BMW xDrive tour, an event taking place across Europe where a large fleet of xDrive vehicles. Photos included
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“The ultimate driving machine” – The perfect slogan?
Probably one of the most recognizable slogans amongst car manufacturers around the globe, BMW's "The Ultimate Driving Machine" tag line,
BMW X1 online campaign and BMWBLOG is featured in it
In their latest JOY IS WHAT YOU MAKE OF IT video released on Youtube, BMWBLOG is featured as one of the leading websites in promoting the X1 and the Joy campaign.
