BMW Spider-Man Dashboard Ads Spark Owner Backlash
The automaker once called the dashboard "a private space." Owners say this proves otherwise.
BMW’s Design Boss Says Ferrari Just Proved Him Right About Physical Buttons
Adrian van Hooydonk sees the Ferrari Luce interior — designed by Jony Ive and Marc Newson — as vindication for BMW's long-held belief that physical controls still have a place in modern cars. BMW owners, however, say the brand hasn't gone far enough.
Why BMW Gesture Control Failed to Win Over Drivers
BMW’s Gesture Control promised futuristic interaction, but real drivers found it slower, awkward, and less reliable than simple physical controls.
How BMW Designs Its Dashboards for America, Germany, and China — All at Once
Inside BMW Designworks’ worldwide approach to user experience
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You Can Now Play Hot Wheels: Xtreme Overdrive Inside Your BMW
BMW adds Hot Wheels: Xtreme Overdrive to its AirConsole library, letting drivers race Hot Wheels cars inside supported BMW models.
BMW Explains Why Some Buttons Will Never Disappear From Its Cars
BMW Says Data, Not Design Trends, Decides Which Physical Buttons Stay in Its Cars
The Last “Knob” Standing: Why BMW Won’t Kill the Volume Dial
Why BMW Is Keeping the Physical Volume Knob in the iX3 and Future Models.
BMW Says Most Drivers Don’t Rely on Apple CarPlay Navigation as Much as You Think
BMW doesn't think Apple CarPlay Ultra has what it takes to replace iDrive, and claims the data agrees.
BMW Exec Admits “Huge Demand” for Passenger Screens in Big Cars
BMW may add passenger screens to future models. With rivals offering them, the brand weighs innovation against distraction. Could it happen soon?
BMW Pulls Plug on iDrive Fuel Payments in Europe Due to Low Demand
BMW is discontinuing its in-car fuel payment feature in Europe, just months after introducing the convenient technology through the iDrive...
Will iDrive X’s Screen-Heavy Interface Backfire on BMW?
BMW’s new iDrive X is sleek and digital—but could its screen-heavy interface create dangerous distractions behind the wheel?
