Electric Beats and Colorful Streets: My First Coachella Experience with BMW
Discover a unique Coachella journey with BMW, vibrant cars, and celebrity encounters. Click to read about the festival's unseen sides!
BMW XM Looks Striking With Chrome Wrap For Coachella 2023
BMW is attending Coachella 2023 in California with chrome-wrapped XMs as well as the new XM Label Red, its most powerful car to date.
BMW Bringing iX And i4 To Coachella As Official Automotive Partner
After a two-year hiatus caused by the coronavirus pandemic, Coachella is back for 2022 and BMW will have a uniquely wrapped iX electric SUV.
Photo Gallery: The BMW i8 Roadster Designed by Khalid Revealed
This year BMW joined forces with the Coachella Music Festival once again to keep the #roadtocoachella hashtag alive for one...
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Photo Gallery: The BMW Z4 Through Brooklyn Beckham’s Lens
BMW and Brooklyn Beckham started working together for the first time last year. Back then, Brooklyn traveled to the BMW...
Video: Khalid Designed BMW i8 Roadster for Coachella Unveiled
As promised in the initial announcement, the BMW i8 design includes similar patterns to the album cover of Khalid's latest creation: "Free Spirit."
Khalid Joins BMW i on Road to Coachella Campaign
For the last couple of years, BMW has been teaming up with the guys behind the Coachella music festival to...
Video: How the BMW i8 Used in Coachella Took Shape
BMW has been teaming up with the organizers of the Coachella music festival for a couple of years now. With...
BMW i Continues Partnership with Coachella in 2018
BMW i will once again serve as an official partner of the Coachella Valley Music & Art Festival this year.
Video: Hans Zimmer Joins Forces with BMW i for Coachella Debut
The brilliant German composer, Hans Zimmer, joined forces with BMW i for this year's Coachella music festival.
BMW i is the exclusive transportation partner at Coachella 2017
BMW i will debut as the exclusive transportation partner at the Coachella Valley Music & Art Festival in 2017
