A music festival might not be the target group for all of automakers, but Coachella stands on its own. The festival in the heart of Indio, California, has become a giant in the world of…
BMW is selling the XM with a choice from over 50 Individual paint options, including some interesting choices such as Urban Green, Petrol Mica, Anglesey Green, and Sepia. Regardless of color, the plug-in hybrid super…
The COVID-19 pandemic prompted Coachella organizers to cancel the event in the last two years, but the outdoor festival is back for 2022. Along with the show’s return, BMW is also attending once again as…
This year BMW joined forces with the Coachella Music Festival once again to keep the #roadtocoachella hashtag alive for one more year. This time round they did so with none other than Khalid, a veritable…
Earlier this week, a new collaboration was announced between BMW and pop star Khalid. The two joined forces for this year’s Coachella under the #roadtocoachella experience. Part of this venture is a brand new BMW…
For the last couple of years, BMW has been teaming up with the guys behind the Coachella music festival to create outstanding marketing campaigns. This year won’t be any different and the Germans just announced…
BMW has been teaming up with the organizers of the Coachella music festival for a couple of years now. With the show kicking off its second weekend today, we decided to take a closer look…
For some time now, BMW USA has been teaming up with the organizers of one of the most popular events around the world, Coachella. After seeing the i3 and i8 show up on the scene…
If you’ve ever gotten chills watching movies such as The Dark Knight, Pirates of the Caribbean or Inception, you probably have Hans Zimmer to thank. Few people know who actually writes and puts together the…
BMW i will debut as the exclusive transportation partner at the Coachella Valley Music & Art Festival in 2017, providing VIP shuttle service and hospitality during the weekends of April 14-16 and 21-23. BMW’s sustainable,…
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