Five years ago, BMW looked out of touch. While rivals raced to declare the death of the combustion engine and promised all-electric futures, Munich refused to commit. It sounded timid, even old-fashioned. But today, that…
You can add one more doubloon to the treasure trove of evidence that points to BMW’s hybrid and EV strategy seriously paying off. Mercedes-Benz has decided to axe the EQS moniker in favor of a…
“All-electric by 2030.” It’s a line that you’ve heard or read dozens of times in the last few years. Politicians, automakers, and even regulatory committees made bold proclamations about the sweeping reform that EVs –…
The New York Times recently published a complimentary article about BMW, applauding the company’s strategic decision to base its current electric vehicles on a flexible architecture. A few years ago, BMW overhauled their rear-wheel drive…
BMW will begin a major transformation in 2025. The Bavarians are on target to launch a brand new, electric-focused platform. Dubbed “Neue Klasse” or NK, the electric architecture will represent a major shift at BMW…
BMW is entering a new era this decade and the Bavarian car maker isn’t shy talking about it. The Germans announced today a new investment worth 400 million Euros in the Munich plant, aimed at…
The term cluster architecture and its abbreviation CLAR have been a keyword in BMW’s language over the years. The highly flexible architecture has taken the place of classic car platforms and therefore can be used…
The changes the automotive industry is going through these days will definitely have a big impact on both the manufacturers and the customers. Most see electrification as the next big thing, even though we’re all…
If we needed extra certainty on this matter, well, there we have it. On the occasion of the M Festival held at the Kyalami Grand Prix Circuit in South Africa, BMW M CEO, Markus Flasch,…
Now that Klaus Fröhlich is a member of the Board of Management for BMW AG, Development, we should expect some good things coming from BMW. Fröhlich is a man who, up until last year, was…
Popular this week
