car sharing

Book by Cadillac -- A good idea for BMW?

Book by Cadillac — A good idea for BMW?

The automotive landscape is changing rapidly for the consumer. Now, with ride-hailing and car-sharing services dominating major cities, especially for car-hating hipster millennials, the traditional car buying model is facing a massive change. Which is…

BMW and ReachNow To Offer i3s As Building Amenity in NYC

BMW launches ReachNow Residential program

BMW launches ReachNow Residential program

BMW’s ReachNow program, currently available in Seattle, Portland and New York City, launches a new innovation – ReachNow Residential. Due out on December 8, the Residential program will tie a designated small fleet of vehicles…

You Can Now Rent Out Your MINI Through ReachNow in Seattle

You Can Now Rent Out Your MINI Through ReachNow in Seattle

Even before BMW Group’s car sharing program was launched in the shape of ReachNow, officials from Bavaria talked about offering people the possibility of putting their cars to work. Yesterday, along with the announcement of…

ReachNow, BMW Group’s Car Sharing Service, Expands to Brooklyn

During a press conference at the Los Angeles Auto Show’s Automobility LA, ReachNow, BMW Group’s free-floating premium car sharing service, announced its latest city expansion into Brooklyn, NY and debuted four new mobility services: Ride,…

ReachNow is expanding its service offering in Seattle

ReachNow is expanding its service offering in Seattle

BMW ReachNow car-sharing service will offer new long-term rates for weekend trips and business travelers in the Seattle area. The long-term rates cater to customers that want to rent one of 520 free-floating vehicles for…

ReachNow Car Sharing Officially Launches in Portland

Portlanders have a new way to get around town with today’s official launch of ReachNow car sharing. ReachNow provides members with convenient and easy access to a fleet of new BMW and MINI vehicles perfect…

BMW reveals more details on the ReachNow launch in Portland

BMW reveals more details on the ReachNow launch in Portland

BMW’s ReachNow car-sharing service is heading to Portland, Oregon. Earlier today, BMW of North America revealed more details on the upcoming launch which is scheduled to kick-off on September 6. It’s not clear exactly how…