In this extremely tech-forward era of the automobile, an era in which customers are more concerned with infotainment than performance, we sort of have to re-calibrate our testing of cars. JD Power, a company that’s…
Technology is developing at such a fast pace making it hard for older industries to keep up. That’s how you can sum up a recent interview for Automotive News Europe with BMW’s Sales and Marketing…
The IAA Frankfurt 2015 will kick off in just a few days, spearheading the showcase of some interesting developments in the automotive industry. Among the numerous car manufacturers launching products next week, BMW will have its…
In the third installment of the multi-part documentary of BMW, by TIME Magazine, we’re going to explore technology. BMW is one of the automotive leaders in terms of new-age technology and it does this by…
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