Interesting
In this extremely tech-forward era of the automobile, an era in which customers are more concerned with infotainment than performance, we sort of have to re-calibrate our testing of cars. JD Power, a company that’s…
Nico DeMattia / August 24, 2020
News
Technology is developing at such a fast pace making it hard for older industries to keep up. That’s how you can sum up a recent interview for Automotive News Europe with BMW’s Sales and Marketing…
Gabriel Nica / June 9, 2016
Auto Shows
The IAA Frankfurt 2015 will kick off in just a few days, spearheading the showcase of some interesting developments in the automotive industry. Among the numerous car manufacturers launching products next week, BMW will have its…
Vanja Kljaic / September 13, 2015
Videos
In the third installment of the multi-part documentary of BMW, by TIME Magazine, we’re going to explore technology. BMW is one of the automotive leaders in terms of new-age technology and it does this by…
Nico DeMattia / May 29, 2015
Interesting
BMW’s new “Predictive Engine Management” technology
by Horatiu Boeriu / Date: May 11, 2011