Tag Archives: BMW social media

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BMW investing in social media capabilities to reach new customers

News | June 22nd, 2017 by Horatiu Boeriu

Hildegard Wortmann, Senior Vice President Brand BMW, is overhauling its marketing department to focus on the latest digital trends in an effort to connect and …

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BMW and Tesla are the two top automotive brands on Twitter

News | October 9th, 2015 by Horatiu Boeriu

BMW and Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs. “Our …

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BMW’s Snapchat-Inspired Campaign Aims To Attract Young Customers

News | December 18th, 2014 by Horatiu Boeriu

BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat, which will let users share …

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BMW Ranked #1 in Social Media Aptitude by Digital Innovation Think Tank L2

News | June 2nd, 2011 by Horatiu Boeriu

BMW today announced that it was ranked first overall in the inaugural L2 Prestige 100® Facebook IQ, a new index that measures the aptitude of …