BMW marketing

This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous video commercials to help introduce the new BMW i8 to…

The BMW Group will kick off its global launch campaign for the new BMW i8 in May. The BMW Group’s first plug-in hybrid is a visionary vehicle with outstanding design that redefines the concept of…

The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and BMW i3 product. Now, the online platform www.TheBMWi3Experience.com allows users…

BMW is launching a new BMW ConnectedDrive campaign with the tagline “So connected, you’re free”. The campaign will run in print, online and TV channels worldwide. The global communication campaign showcases BMW as one of…

BMW launched a new international campaign focused on design in Germany last weekend. The integrated global campaign highlights the dynamism of BMW design and features a TV commercial that portrays the BMW Concept 4 Series…

Dan Creed, Marketing VP for BMW of North America, recently sat down with Jennifer Rooney of Forbes to discuss BMW’s 2012 marketing plan. In August 2011, BMW named NY-based Kirshenbaum Bond Senecal + Partners (KBS+P)…

After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.  According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm,…

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year.cBMWNA will being a…

BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman,…

BMW of North America today announced a national campaign comprised of television, print, online and radio advertising and a strong in-dealership message, all timed for the summer season and designed to raise awareness of the…