Making of the BMW i8 commercial by Gus Van Sant
BMW hired director Gus Van Sant - famous for the Good Will Hunting, Milk and Elephant - to create a trio of gorgeous video commercials to help introduce the new BMW i8 to the world.
BMW marketing
Global launch campaign for BMW i8
The BMW Group will kick off its global launch campaign for the new BMW i8 in May.
BMW i3 online campaign peers over test-drivers’ shoulders
www.TheBMWi3Experience.com allows users to accompany BMW i3 test-drivers on their maiden drive in an electric car.
New BMW ConnectedDrive Campaign
BMW is launching a new BMW ConnectedDrive campaign with the tagline “So connected, you’re free”. The campaign will run in print, online and TV channels worldwide.
ADVERTISEMENT
BMW Presents: Nate’s Un4gettable Weekend [Video]
BMW visited BMW super fan Nathan Risch in Palm Springs, CA with the first-ever BMW 4 Series for the weekend
New BMW campaign: “DESIGNED FOR DRIVING PLEASURE”
BMW launched a new international campaign focused on design of BMW 4 Series Coupe in Germany last weekend.
BMWNA Marketing Head Dan Creed Sits Down With Forbes in Video Interview
Dan Creed, Marketing VP for BMW of North America, recently sat down with Jennifer Rooney of Forbes to discuss BMW’s 2012 marketing plan.
BMW’s Mini Starts Ad Agency Search
After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.
“The ultimate driving machine” slogan makes a comback
BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year.
BMWUSA Presents “Alter Egos” Short Films Series
BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman
BMW launches “Don’t Text and Drive” campaign
BMW of North America today announced the "Don’t Text and Drive" marketing campaign.
