BMW M logo

The now-iconic logo of the BMW M Division has a long, slightly complicated history but a BMW Group Classic historian breaks it down.

By Nico DeMattia • Updated: March 16, 2024 • Published: May 9, 2020

The iconic BMW logo roundel gets a new and fresh design. The new logo symbolizes the importance and relevance of the brand for mobility

By Horatiu Boeriu • March 3, 2020

The history behind the BMW M logo and the three stripes

By Horatiu Boeriu • Updated: January 27, 2022 • Published: April 13, 2009