Tag Archives: BMW advertising

bmw x2 1920x1200 02 830x553

BMW first to launch try before you buy Snapchat filter

BMW X2 | November 22nd, 2017 by Horatiu Boeriu

BMW goes fully digital in their purchase funnel. According to The Drum, BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens …

BMW 70s Ad 618x500

BMW’s advertising history over its 100 years

Interesting | March 9th, 2016 by Nico DeMattia

With BMW becoming 100 years old this week, it’s obvious that the Bavarian brand saw quite a lot transpire, in terms of technology. The television, …

BMW M2 images 34 750x500

BMW working to attract millennials with M2 and X1

Interesting | November 2nd, 2015 by Nico DeMattia

BMW recently made the interwebs explode with its news of the upcoming M2. The BMW M2 is the go-fast version of most enthusiasts’ favorite Bavarian …

E46 M3 Ad 750x500

Best BMW Ads Of All Time

Interesting, Others | March 14th, 2015 by Nico DeMattia

A long time ago, back in the old-school days of BMW that so many current enthusiasts miss, BMW used to be pretty bold when it …

BMW Vizeum 2 750x500

Electric Vehicles Advertising To Increase In 2015

BMW i | January 25th, 2015 by Horatiu Boeriu

2015 is shaping up to be the year of electric vehicles. New models are bound to launch while others are getting a refresh, all in …

jaguar bmw breakfast 750x500

Jaguar says: We’re having BMW, Audi and Mercedes for breakfast

News | November 11th, 2014 by Horatiu Boeriu

Jaguar is getting clever again with their advertising campaigns. Led by Jaguar Canada and Y&R ad agency, the new campaign launches under the slogan “Devour …

bmw m4 convertible ad 750x500

UK: BMW M4 Convertible ad banned for encouraging “unsafe driving”

BMW M4 | October 16th, 2014 by Horatiu Boeriu

In the UK, a video ad for the BMW M4 Convertible has been banned for encouraging “unsafe driving.” The Advertising Standards Authority said BMW’s commercial …

Global launch campaign for BMW i8 02 750x500

BMW i8 marketing campaign caters to technophiles

BMW i | September 22nd, 2014 by Horatiu Boeriu

BMW i8 is the Bavarians’ most technologically advanced vehicle they have ever built. The hybrid sportscar has not only been praised for its looks, and …

Global launch campaign for BMW i8 02 750x500

BMW i8: 300,000 EUR advertising cost per car sold?

BMW i | August 14th, 2014 by Horatiu Boeriu

According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for …

nissan amber

Tasteful or Tasteless? Ads that use sex to sell cars

Interesting | May 1st, 2011 by Horatiu Boeriu

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross …