How the BMW 1500 Saved the Brand — 65 Years of the Neue Klasse Legacy
The BMW 1500 and the Neue Klasse rescued BMW from the brink. It turns 65 this year.
BMW’s Original Neue Klasse: The Cars That Almost Weren’t
Discover the compelling story of BMW’s ‘Neue Klasse,’ the series of cars that saved the company from collapse in the 1950s and 60s. Learn how models like the BMW 1500, innovative designs, and the groundbreaking M10 engine played a pivotal role in reshaping the brand’s legacy.
BMW’s Christmas Campaign Honors the Legacy of the Iconic 1500
BMW’s 2024 Christmas campaign, “Das Geschenk” (The Gift), celebrates the legacy of the 1960s BMW 1500 while building anticipation for the upcoming Neue Klasse electric vehicles.
Driven by Design: BMW’s Remarkable Transformation Through Turbulent Times
This article will provide a concise overview of BMW's history, tracing back to the 1940s and with a look at the Neue Klasse
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How BMWs Got Their Names
We offer a brief synopsis, exploring the history of BMW naming conventions. Here is how BMWs got their current names
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