How the BMW 1500 Saved the Brand — 65 Years of the Neue Klasse Legacy
The BMW 1500 and the Neue Klasse rescued BMW from the brink. It turns 65 this year.
The BMW 1500 and the Neue Klasse rescued BMW from the brink. It turns 65 this year.
Discover the compelling story of BMW’s ‘Neue Klasse,’ the series of cars that saved the company from collapse in the 1950s and 60s. Learn how models like the BMW 1500, innovative designs, and the groundbreaking M10 engine played a pivotal role in reshaping the brand’s legacy.
BMW’s 2024 Christmas campaign, “Das Geschenk” (The Gift), celebrates the legacy of the 1960s BMW 1500 while building anticipation for the upcoming Neue Klasse electric vehicles.
This article will provide a concise overview of BMW's history, tracing back to the 1940s and with a look at the Neue Klasse
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