BMW Will Still Focus on Profitability, Despite EV Push
BMW will continue to focus on profitability in the future, aiming at a 8-10 percent turnover in the automotive field despite EV push.
BMW will continue to focus on profitability in the future, aiming at a 8-10 percent turnover in the automotive field despite EV push.
First BMW electric-vehicle from the new i sub-brand, the i3, will have a base price set between 35,000 and 40,00 euros
BMW CEO Norbert Reithofer spoke to German newspaper Handelsblatt about the price of the i3 which according to BMW boss will position the electric vehicle below the 5 Series models.
Sometime in September (at the Frankfurt Auto Show presumably) BMW will unveil it's new i3.
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In 2013, BMW will bring to market their first mass-production electric vehicle. Dubbed i3, the Megacity EV is the first model to emerge under the Project i umbrella, a BMW initiative that started five years ago.